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Expressivité du discours de la presse

100%
Dyoniziak J.
Studia Romanica Posnaniensia
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2012
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vol. 39
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issue 4
19-30
EN
The present paper attempts to give an otline of the expressiveness of the discourse encountered in the mass media. Examples are drawn from selected Polish and French periodicals retrieved from the Internet: le Monde, Libération, Tribune, Newsweek, Gazeta Wyborcza. The political stance of these titles is characterized alongside. Main focus is laid on headlines which on account of their localization usually abound most with conspicuous discursive effects, including the ones having specifically expressive character. A priviledged position of the mass media in approaching real life problems is discussed first. Then, various wording techniques implemented in press titles are subject to a thorough analysis. Expressiveness and establishing a particular ranking of values are viewed as two concurrent and close-knit phenomena. Furthermore, expressiveness is shown to reflect current political trends and to comply with main characters of political regime in a given community. Finally, examples exhibiting a high degree of expressive markedness are analyzed. Their peculiar linguistic features result, among others, from delexicalization, NPs exhibiting a strong axiological bias, and neologisms.
2

’I Urge You To See This...’. Clickbait as One of the Dominant Features of Contemporary Online Headlines

100%
Marmol P.
Social Communication. Online Journal
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2019
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issue 2(20)
1-10
EN
With the arrival of the Internet the already-existing mass media have undergone a complete revolution. Among the most affected subtypes one could easily distinguish the press, which had to find its own place within the new medium. The fierce competition in the realm of online publishing has engendered a number of idiosyncratic linguistic devices used to lure the readers. One of the most popular ones is the phenomenon recognized as clickbait, i.e. an umbrella term for a number of techniques used to attract attention and arouse curiosity. In the following paper, we shall investigate the presence of the said phenomenon in online headlines. In order to do that we shall perform a corpus-based analysis of the data acquired from the most popular American social news outlets on the Internet, namely Buzzfeed, TMZ and E!Online. Apart from establishing the extent to which clickbait has dominated online headlines, we shall also pinpoint and discuss the specific linguistic techniques used to attract potential readers
3
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Biznes jako wojna. Retoryka wojenna w tytułach prasy ekonomicznej

100%
Kochan M., Uniwersytet Warszawski I. D. U. W., Marek Kochan – badacz języka. Zajmuje się retoryką i erystyką r. n., Marek.Kochan@swps.edu.pl
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2016
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vol. 31
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issue 1
EN
The topic of this article is the usage of the metaphor of war in the headlines of articles from "Ekonomia& Rynek" ("Economy&Market"), a division of the Rzeczpospolita daily, devoted to business issues. In order to establish the frame of the analysis, the author discusses the cognitive functions of metaphors (using G. Lakoff and M. Johnson’s study "Metaphors we live" by and other works devoted to the subject), the functions of the headlines in relation to the text and the usage of the rhetoric of war in business language. The majority of the paper is dedicated to a detailed analysis of headlines using the metaphor of war found in the examined sample (a total of 34 in 146 editions of the "Ekonomia&Rynek" section). In the article, the main elements of these metaphors are described: commonly used words, parties to the conflict, the nature of the conflict, the temporal dimension etc. In the final section of the text the author explores the issue of the potential results of the usage of metaphor of war: both for the readers and the institutions engaged in the conflicts.
4
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Social Media Content Headlines and Their Impact on Attracting Attention

88%
Jeganathan K., Szymkowiak A.
Journal of Marketing and Consumer Behaviour in Emerging Markets
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2020
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issue 1(10)
49-59
EN
Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defi ned group of users with a marketing message. These users are shown content, including promoted posts, which is to draw their attention, interest and get them to action, i.e. click on the link and read the article promoting an event or product. In this article, we investigated how the diff erent headline wordings (question, traditional, forward referring) aff ect the desire to read the article. An experiment was conducted on 75 participants, which confi rmed that the header has a large eff ect size. The ANOVA analysis was carried out in two stages, additionally taking into account the importance and general interest in the subject of the article by users. Finally, the possible business implications, limitations, and directions for future research were identified.
5
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O nagłówkach tekstów publikowanych na portalu Treningbiegacza.pl

75%
Olejniczak E.
Acta Universitatis Lodziensis. Folia Linguistica
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2017
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vol. 51
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issue 1
67-75
EN
The aim of article is analysis of headlines of texts published on portal Treningbiegacza.pl. Information titles are blended with advertising and promotional. There are a lot of language games, modifications of idioms, rhetorical questions, quotes and hints and elements of specialistic vocabulary. Titles predominate motivating healthy style life and rational nutrition, taking up of challenges or shopping of concrete products. Pragmatic function is more important than information.
PL
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6

Interkulturelle Merkmale von Fernsehnachrichten

63%
Fus A., Kopacz Ł., Wawrzyniak Z.
Germanica Wratislaviensia
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2014
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vol. 139
153 - 163
EN
Television news from different countries bear resemblance to each other in terms of style, syntax and lexis applied. This paper attempts to address the most striking intercultural features of the language of television news exploring various extracts from German and British news channels and provialing Polish equivalents.
7
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Wojna rosyjsko-ukraińska w tytułach medialnych – 150 dni zbrodni i humanitaryzmu

45%
Kwiatkowska A., Solarz J.
Dyskurs & Dialog
|
2022
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issue 10 (2)
69-85
EN
The article is an analysis of the content of media headlines regarding the Russian-Ukrainian war, inspired by “The Report summarizing the monitoring of media messages – 150 days of war in/in* Ukraine”. The article analyzes the attitude of the media towards the war and the parties to the conflict, as well as their way of talking about the situation between Russia and Ukraine. The text explains the image of both countries created by Polish media broadcasters in the titles of their materials, as well as how Poland is shown in them. The issue of journalistic responsibility for the word in the context of strongly marked headlines was also discussed.
PL
Artykuł stanowi analizę treści nagłówków medialnych dotyczących wojny rosyjsko-ukraińskiej, inspirowaną Raportem podsumowującym monitoring przekazów medialnych – 150 dni wojny na/w* Ukrainie. Artykuł analizuje stosunek mediów do wojny i stron konfliktu oraz sposób wypowiadania się o sytuacji między Rosją a Ukrainą. W tekście wytłumaczono, jaki obraz obu krajów kreują polscy nadawcy medialni w tytułach swoich materiałów, a także to, w jaki sposób ukazywana jest w nich Polska. Poruszono również zagadnienie dziennikarskiej odpowiedzialności za słowo w kontekście silnie nacechowanych nagłówków.
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