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EN
Local government is not free from dilemmas arising from ethical but illegal actions as well as legal, however, unethical ones. This breeds situations in which officials must decide whether to be loyal to the government authorities or citizens, whom they are obliged to serve. For instance, they must decide whether to accept the policy imposed by the district council making them change their clerical rules of conduct which, in their opinion, will be less favourably inclined to citizens. Consequently, they will be obliged either to take or refrain from taking certain actions, which stems from the inner imperative. At the root of this dilemma frequently lies a discord between law and ethics. The choice to be made leads to a moral dilemma. What is associated with this matter indeed is the question of revealing the truth about unethical, illegal, immoral or unlawful behaviour in the government that occurs with the employer’s silent approval. The so-called whistleblowing is the means to achieve it. The process is based on informing people or organizations who have the power to influence actions of the criticized individuals or organizations. This creates situations in which officials can no longer take advantage of two values and are made to choose only one of them.
EN
The cohabitation of different nations in the border of one state creates certain ethnic, social, mental collective nation’s image which changes very slowly. These processes are enhanced during the global historical processes with significant devastating effects which lead to an alteration in public consciousness.During World War І, under the influence of the external crisis circumstances, the necessity to take into account the strategic interests and fundamental values of the nations involved in the war, led to a change in perception of the image of the Pole. The image of a Pole as a disloyal person to Russian statehood had changed into the image of a true confederate in the mutual striving with the enemy.Perception of the Poles as partners in state­‑building and international cohabitation became possible only due to global geopolitical changes, the policy of powerful nations, including the Polish territory and the ability of Polish political powers to consolidate their efforts around the idea of statehood restoration.
EN
Research background: Organizations that function in the contemporary, competitive economy attribute the increased importance to employee loyalty, which translates, to a large extent, into commitment to work. A loyal employee, strongly associated with the organization, is its valuable asset. On the other hand, in the dynamically changing reality, organizations more often use the alternative, flexible forms of employment, which are not only a response to the needs of the organization, but also employees themselves. Purpose of the article: The purpose of the paper is to examine the relationship between employee loyalty to the employer and the form of employment. Methods: The paper presents the results of research conducted by means of a diagnostic survey with the use of a questionnaire among 569 employees of manufacturing and service enterprises operating on the Polish market. Empirical data were collected from December 2015 to January 2016. The research process was based on the grounded theory and statistical analyses were conducted by means of the SPSS, assuming the level of significance at 0.05. In order to compare people with the different forms of employment, the Kruskal-Wallis test was used. Findings & Value added: The research results indicated that there are certain relationships between the form of employment and loyalty to the employer. A majority of the respondents believed that the form of employment influences the loyalty to the employer. A majority also rated the degree of their own loyalty to the employer high. Employees working under an indefinite duration employment contract rated the impact of the current form of employment on loyalty to the employer higher than people that have a fixed-term employment contract. The people who have an indefinite duration employment contract rated the degree of their own loyalty to the employer higher than people that have a fixed-term employment contract.
EN
The article is of empirical nature. It presents the results of research dedicated to identification of the organizational culture and the commitment of the employees of an international corporation operating on the financial services market. The OCAI questionnaire, used to identify the dominant type of organizational culture, and a questionnaire concerning the commitment and loyalty of employees in three selected branches of the company, located in Poland, England and India, were used in the research. The main aim of the research was to identify the types of the organizational culture and to define the level of commitment of employees and loyalty, taking into account factors like branch location and nationality of the surveyed people. The assumption that organizational culture is positively correlated with the level of commitment and loyalty has been only partially confirmed and requires further verification. However, the differences between the results from the three branches (Poland, India, England) encourage continuation of that type of research.
EN
the aim of the article is to develop a new conceptual framework for examining the role of advertising in forming consumer attitudes. The author assumes that consumer attitudes mediate the process of making the decision to purchase a product. Existing advertising models are not sufficient for understanding the impact of advertising on a consumer. The identification of factors mediating in this interaction, such as the level of commitment to purchase (High-Mid-Low), the motive of purchase (cognitive-emotional) allow for the identification of at least nine different advertising strategies. The author presents her own concept of how advertising builds interest in the product mediating conceptual approach to the creation of the product, possibly contributing to the experience of the test (e.g. test drive car) and, consequently inducing the purchasing decision. It also shows that, depending on the product category, an ad after purchase (and experience with the product) reinforces the sense of fairness and the selection of the product and/or reminds of the existence of the brand on the market. The informative advertising (1) is for products that generate a high level of risk purchasing: such as white goods (refrigerators, washing machines and dishwashers), expensive electronic appliances (microwave ovens) and financial services (loans, mortgages, investment policies). Advertising should first of all make a demonstration of the basic features of the product. In case of advertising reducing the risk of purchasing (2), referring to such products as cars and some financial services, advertising will be primarily urged to trial experience or argued that the purchasing process is easy, simple and enjoyable. Advertising reducing emotional distortion (3) will highlight the fact that the purchase of a luxury version of the product (eg. clothing or cosmetics) offers greater guarantees to meet the needs (in line with the higher price − higher quality). At the same time advertising should emphasize the emotional reasons to purchase. It is different in case of the ad reducing information overload (4), where brand appeal should be built either by brand awareness (due to increased exposure) or by highlighting the specific attributes of this brand. Advertising building repeated behavior (5), relies primarily on the rational benefits, but providing specific knowledge about these products is not necessary in this case. In advertising building the routine behavior (6), and referring to such products as water, food, everyday use cosmetics, emotional charge quality, health, as well as a striking impression emotional arguments, such as shiny hair are more important. In case of advertising building the impulse behavior (7), it is vital to pay attention to the information about the possible immediate satisfaction from the use of the product. In an ad building the membership of the group (8), we find such products as coffee, soft drinks and beer. You need to highlight the fact
EN
Officials in a democratic state should be its society's loyal servants, bound to respect the law. They are also bound to be loyal for the supervisors, and obedient to their orders. The Author analyzes legal regulation concerning conflicts which arise from that „double loyalty” of the officials, especially when the orders they are given contradict legal regulation or principles of ethic they find binding.
EN
The obligation to act professionally and loyal to the managed corporation is a statutory component of the organizational relationship and expresses the essence of these bonds and the sense of entrusting the values of the company to these hubs for the purpose of its proper management. The sources of the administrator’s duties cannot be limited to respecting statutory injunctions and prohibitions, since they designate only border points. They do not constitute a casuist regulation of all situations. Assuming the legislator’s praxeological and axiological rationality in the process of legislating, it would be necessary to involve a lack of due professional diligence on the basis of civil law liability. However, most courts, as well as the majority of the representatives of doctrine, do not recognize the basis of this responsibility in the mere failure to observe the standards in question, regardless of the seriousness of negligence or inefficiency in the exercise of functions.
EN
Research background: At present, it is critical to raise awareness on how global trends of doing business within the framework of sustainable development affect the success of each business unit, integration associations, and apparently contribute to a nation's prosperity. Thus, a study aimed at measuring the effects of socially responsible strategic partnerships on building brand equity of integrated business structures (IBS) will provide deeper insights into assessing the effectiveness and relevance of disseminating CSR practices. Purpose of the article: The paper attempts to evaluate the degree of effect of socially responsible strategic partnerships on building strong brand equity of integrated business structures. Methods: The participants in the assessment have been selected from the Forbes TOP 200 largest companies in Ukraine (the ranking was based not only on sales, such metrics as companies' financial performance, total assets and their current assessed value were also considered). The input data on the CSR indices were obtained from the Center for CSR Development Ukraine. The index of loyalty to a certain brand was calculated as an integral ratio of satisfaction and importance to customers (based on online survey results). To analyze the impact of the endogenous variable of CSR on IBS branding effectiveness (customer loyalty index and brand equity) and its cost effectiveness, correlation regression and factor analysis methods were applied. Findings & Value added: This study demonstrates the feasibility and economic justification of the impact of socially responsible strategic partnerships on brand equity development for integrated business structures. The research has significant implications for brand management of integrated business structures by providing empirical evidence that will improve understanding of the need to implement the concept of socially responsible branding that right today resonates with the moral society.
Open Theology
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2016
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vol. 2
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issue 1
EN
Bible translation is traditionally in the hands of theologians, whose focus is on the meaning of the source text rather than on what modern readers are able to understand. This paper attempts to show where translation theory, or more specifically, the Skopos theory of translation, may help Bible translators to produce texts that “work” or “function” for the intended audience without betraying their trust that they are reading God’s word in their own language. After a brief overview of the development of Translation Studies, we shall take a quick look at some guiding principles of Bible translation, as explained in prefaces of modern versions, before presenting the main ideas of Skopos theory and illustrating them by a few examples from the New Testament. The conclusion will sum up the fundamental hypotheses of the skopos-theoretical concept “Function + Loyalty.”
10
70%
PL
In October 2019, the European Union adopted the Directive on protecting persons reporting breaches of European Union law, commonly known as the „Whistleblower Protection Directive” (EU Directive). The protection of national policies is beyond the scope of the Directive, as its sole purpose is to encourage people to report "breaches of EU law", ie, to strengthen „enforcement of the Union law and policies in specific areas”. The Directive is not concerned with the protection of workers or employees. The Directive treats whistleblowers as an instrument for reporting irregularities. Another proof of the instrumental approach adopted in the Directive is the lack of any financial incentives for whistleblowers. This article's basic thesis is that despite dynamic and multifaceted changes in the economy of individual countries, the accepted model of whistleblowing in the European Union will depend on repeated multidimensional analysis of the principle of the lawyer's loyalty to the organization. The research presented below aims to prove the validity of the adopted thesis.
EN
This paper deals with customer loyalty to brands and provides an analysis of brand-related attitudes among Czech consumers. Brand loyalty is a very important aspect of competitive marketing and we contribute an empirically supported point of view on the topic. Based on primary data from a complex consumer survey carried out for the purpose of this study, we investigate the extent of brand loyalty across different product categories, mostly fast moving consumer goods (FMCG). For convenience, the analysis of our survey-data may be divided in two main areas. First, product categories are ranked according to their potential power to attract customers’ interest and loyalty towards brands. When loyalty programs are prepared, it is important to discern product categories where loyalty potential is weak from those categories that attract consumer loyalty. Second, sociodemographic features and lifestyle factors from the survey are evaluated with respect to different product categories, by means of logistic regression and subsequent average partial effect (APE) analysis. A detailed and practically oriented interpretation of the empirical results is provided by the authors. However, both corporate marketers and academic readers can use the tables with empirical estimation outputs that are provided in this article to draw their own conclusions, which may be focused on the product category of interest and/or focused on any specific consumer group that is of particular interest. Among other topics, this paper emphasizes the fact that brand loyalty is a highly complex phenomenon and that it can and should be analysed from different perspectives.
EN
The COVID-19 pandemic has changed the learning process, which was previously carried out conventionally with face-to-face interaction, into an online learning activity (e-learning). e-Learning has several benefits, but it also has some challenges that need to be addressed. A preliminary survey has been conducted by asking open-ended questions regarding students' experience and obstacles during e-learning to determine their perceptions of e-learning, and the results showed that there were problems faced by students in implementing e-learning, especially pertaining to student loyalty. Previous research has stated that e-learning service quality exercises an influence on student satisfaction and student loyalty. This research focusses on the influence of e-learning service quality factors on student perceived value (SPV) and student satisfaction, and ultimately on its role in influencing student loyalty. This research was conducted using a quantitative approach, wherein data were gathered, using judgement sampling, from 309 undergraduate students enrolled across six universities in Tangerang. These data were analysed by partial least squares structural equation modelling (SEM-PLS), and the results of the analysis indicated the presence of a positive and significant relationship between these variables. Resultant to the analysis, there emerged some useful suggestions for educational institutions and lecturers that would enable them to improve the quality of e-learning. The findings of the present study imply that improving the factors of e-learning service quality will inculcate in students a favourable value perception towards the university, as well as create a feeling of satisfaction in them, arising from the fulfilling character of the experience to which they were exposed during the e-learning process; these phenomena are expected in turn to increase students' loyalty towards the university.
EN
Purpose: The purpose of this paper is to define and measure the effects of service quality on customer satisfaction and customer loyalty of four and five star hotels in Ho Chi Minh City, Vietnam Methodology: This study has used qualitative and quantitative researches: (i) qualitative research carried out through focus group discussions with 10 customers, and (ii) quantitative research conducted through direct interviews with 322 customers in Ho Chi Minh city (Viet Nam). Result and conclusion: The results show that: (i) customers’ loyalty is affected by four dimensions of service quality (reliability, responsiveness, website utility, and tangibles) and customer satisfaction; and (ii) customer satisfaction is affected by five dimensions of service quality (reliability, responsiveness, website utility, tangibles, and sympathy). However, the research subject has certain limitations: (i) due to limited resources in conducting research, the sample size consisted of 322 customers, (ii) This study conducted the sampling technique of using direct interview methods from respondents using service at 4- and 5-star hotels in HCM city, Viet Nam.
EN
Trust and loyalty are universal human needs for moral knowledge, healthy relation-ships and good governance. They are core universal ethical values and virtues that enable people to relate freely under any sentient socio-political milieu. Public trust and loyalty in governments and in leaders across the globe is drastically declining with rising sense of hopelessness and lack of confidence that make citizens yearn for change. Meanwhile, some scholars have argued that distrust and disloyalty are as valuable as their contraries, especially when justified. Justifiably, one can be protected from harm and actions that could have negative effects on his reputations and self-respect, with inherent socio-political benefits and roles to good governance and the development of society. The point is that the reasons we have to trust and show loyalty are as valuable as the reasons we have to distrust and show disloyalty to someone or government. This means that trust and loyalty can either be withdrawn or betrayed. However, as valid as this sounds, the main thrust of this paper is that it is virtuous to trust and show loyalty until one finds valuable reason to withdraw or betray such trust or loyalty. Analytically, the paper concludes that genuine trust and loyalty promote common good in the global business of governance.
EN
One intricate and perhaps, divisive task in philosophy is that of gauging growth in societies. The complexity stems from the reality that everyone seems to possess a template for growth, and so people are wont to use different yardsticks for its measurement. For the technically inclined, the index is science; in civil circles, the measure is perhaps, that of political evolution; and in religious spheres, it is increase in member-ship/physical structures. Ironically, all the advances arising thereof have been marred and sometimes eclipsed by torrid upheavals: violent overthrow of governments and wars; financial meltdowns; scourge of pandemics; prospects of nuclear combat; religious bigotry; chaotic climate, etc., that make life precarious. Human civilization is on the brink of self-destruct. “Ethics in Business” reimagines the interconnectivity of all spheres of human life, and proposes that the opportunity to redeem our broken world is tied to reengineering the values of trust and loyalty.
EN
Ściupider-Młodkowska Mirosława, Miłość, wierność i odpowiedzialność w przestrzeniach spotkań młodzieży studiującej [Love, Loyalty and Responsibility in Meeting Spaces of University Students]. Studia Edukacyjne nr 56, 2020, Poznań 2020, pp. 235-251. Adam Mickiewicz University Press. ISSN 1233-6688. DOI: 10.14746/se.2020.56.13 Intimate partner relations have been an important research topic for years in the social sciences that address the order and survival of families and future generations. It is worth considering the contemporary code and the model of love and intimacy, which is just as natural in the process of socialization as the binding partnership for a lifetime. The purpose of the article is not to answer the question about the norm and the pathology in partner relations. In the assumption of the questions taken up, several issues have been raised in the field of constructivism and the phenomenon of partnership transformations and models of love, fidelity and responsibility in environments such as the family and parallel contemporary environments, such as virtual media in the form of the Internet and other determinants of popular culture. The discourse on emotional capitalism in partner relations raises numerous questions, constituting the theoretical basis of the questions addressed in this article: Do modern shortterm relationships determine the feeling of love and loyalty as a currency in the era of the Self? How far does the contemporary individualization of life change being together? Does pedagogical and psychological expertise provide real help in finding genuine values? Are they a response to loneliness, fear and contemporary consumerism in love relationships?
EN
The aim of the paper was to identify impact of foreign languages teaching service quality on consumer loyalty. A questionnaire-based research was carried out. As a method of elaborating the results structural equations modeling was chosen. Service quality turned out to be a two-dimensional construct. Then a path model was built, according to which customer-oriented approach influences customer loyalty in a meaningful way. A practical implication of the study is claiming a key role of customer-oriented approach and staff attitudes in shaping service quality and consequently consumer behaviorsy
Ethics in Progress
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2019
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vol. 10
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issue 2
155-164
EN
The traditional ethical culture of Japan is under the influence of Chinese Confucian culture. However, due to differences in historical tradition and social structure, in traditional Japanese culture, “loyalty”, as the highest value, is in preference to “filial piety” and it lays a foundation for universal moral principles of the society; while in the Chinese Confucian culture, “filial piety” is regarded as the first and “loyalty” is the natural expansion of “filial piety”. The main reason is the influence of the indigenous Shinto in traditional Japanese culture. After the internalization of the indigenous Shinto and the Tennoism as well as the indoctrination of over 600-year ruling of the samurai regime, “loyalty”, as the national cultural and psychological heritage, has the religious and irrational mysterious color, which is different from the secularization and the practical rationality of the pre-Qin Confucian ethics of China. Loyalty to the emperor and devotion to public interests advocated by Bushido is an important characteristic of traditional Japanese ethical culture, and the religious and absolute understanding of “loyalty” is hidden with the risk of nationalism and irrationality.
EN
The problem of loyalty of academic teachers is complex and multifaceted. One of the manifestations of loyalty towards the employer are restrictions on additional employment. The study indicates many problems related to the additional employment of academic teachers. Doubts arouse the legitimacy of introducing restrictions on the additional employment of academic teachers in the light of Article 3 of the Constitution of the Republic of Poland, and compliance of the regulation with Article 32 of the Constitution regarding the principle of equality, as well as with Article 65 Item 1 of the Constitution of the Republic of Poland, which guarantees freedom of choice and performance of the profession and selection of a place of work.
PL
Problem lojalności nauczycieli akademickich jest złożony i wielowymiarowy. Jednym z przejawów lojalności wobec pracodawcy są ograniczenia dodatkowego zatrudnienia. Opracowanie wskazuje na wiele problemów związanych z dodatkowym zatrudnieniem nauczycieli akademickich. Wątpliwości budzi zasadność wprowadzenia ograniczeń w zakresie dodatkowego zatrudnienia nauczycieli akademickich w świetle art. 3 Konstytucji RP i zgodności regulacji z art. 32 Konstytucji RP w odniesieniu do zasady równości, jak również art. 65 ust. 1 Konstytucji RP, który gwarantuje wolność wyboru i wykonywania zawodu oraz wyboru miejsca pracy.
EN
The purpose of this article is primarily an attempt to establish whether whistleblowing can be considered as a symptom of the duty of loyalty towards an employer. The author seeks to set out the boundaries of loyalty between employer and employee and also presents the concept of whistleblowing and scope of protection which whistleblowers could count in Poland. Moreover, the author indicates the direction in which the Polish regulations of the protection of whistleblowers should take. Even though in the Polish law there are certain regulations on reporting misconduct in the workplace, they are contained in various legal acts and are typically incoherent and incomplete. Moreover, as confirmed by the judicial practice, these regulations do not guarantee effective protection of whistleblowers. It is assumed that an employee-whistleblower should act in good faith and should disclose wrongdoings at work for the sake of a social or public interest. The role of an employee should be limited to conveying the disturbing information to relevant people in the employee’s organization, and if there is no reaction – to competent external authorities or institutions.
PL
Celem niniejszego artykułu jest przede wszystkim próba odpowiedzi na pytanie, czy sygnalizacja jest przejawem obowiązku lojalności wobec pracodawcy. Autor stara się wskazać granice lojalności pracownika wobec pracodawcy oraz przedstawia pojęcie whistleblowingu i zakres ochrony, na jaki mogą liczyć sygnaliści w Polsce. Ponadto wskazuje kierunek, jaki powinny obrać polskie przepisy w zakresie ochrony whistleblowerów. Co prawda, w polskim prawie istnieją pewne przepisy dotyczące zgłaszania nieprawidłowości w miejscu pracy, są one jednak zamieszczone w różnych aktach prawnych i cechuje je niespójność oraz niekompletność. Ponadto, co potwierdza judykatura, nie gwarantują one skutecznej ochrony whistleblowerom. Przyjmuje się, że pracownik-sygnalista powinien działać w dobrej wierze oraz ujawniać nieprawidłowości zachodzące w miejscu pracy w imię interesu społecznego lub publicznego. Rola pracownika powinna ograniczać się do przekazania informacji budzących niepokój właściwym osobom w swojej organizacji, a w razie braku reakcji z jej strony – właściwym organom lub podmiotom zewnętrznym.
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