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’I Urge You To See This...’. Clickbait as One of the Dominant Features of Contemporary Online Headlines

100%
Marmol P.
Social Communication. Online Journal
|
2019
|
issue 2(20)
1-10
EN
With the arrival of the Internet the already-existing mass media have undergone a complete revolution. Among the most affected subtypes one could easily distinguish the press, which had to find its own place within the new medium. The fierce competition in the realm of online publishing has engendered a number of idiosyncratic linguistic devices used to lure the readers. One of the most popular ones is the phenomenon recognized as clickbait, i.e. an umbrella term for a number of techniques used to attract attention and arouse curiosity. In the following paper, we shall investigate the presence of the said phenomenon in online headlines. In order to do that we shall perform a corpus-based analysis of the data acquired from the most popular American social news outlets on the Internet, namely Buzzfeed, TMZ and E!Online. Apart from establishing the extent to which clickbait has dominated online headlines, we shall also pinpoint and discuss the specific linguistic techniques used to attract potential readers
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Поміж циганами й ромами: стереотипи й дискримінація в українських інтернет-ЗМІ

75%
Kostowska A.
Studia Ucrainica Varsoviensia
|
2018
|
vol. 6
153-162
PL
The purpose of this article is to defi ne the features of discrimination against the Romani people in Ukrainian online newspapers on the example of one newsbreak. The necessity of such work was entailed by a frequent use of hate speech and discrimination of the Romani community in Ukraine. Special attention is paid to methods of the media manipulation and their implementation. Some representative feedback under the articles has also been considered. Consideration of the online newspapers in terms of hate speech and ethnic stereotypes functioning can be an eff ective way to formulate linguistic expertise criteria and implementation of language of tolerance.
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