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Addressing students' perceived value with the virtual university concept

100%
Ćwiertniak R., Stach P., Kowalska-Jarnot K., Worytkiewicz-Raś K., Wachułka-Kościuszko B.
e-mentor
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2022
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vol. 94
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issue 2
65-76
EN
Since the beginning of the COVID-19 pandemic, digital transformation has significantly accelerated in many industries, including somewhat slow-changing higher education. The epidemic situation pushed students, faculties, and administrators to experiment to a much greater degree with online classes, digital cooperation, and virtual student services. For the majority of the academic community, this situation created a completely new reality. Indeed, the digital experience in higher education was for some community members quite challenging, if not traumatic. Fairly soon, however, the digital experiment proved successful in many areas. In some cases, even more effective than conservative practices. The Virtual University Concept (VUC) has been a topic of debate for quite some time, but only now has it found a receptive audience in all sectors of the academic community. In the following articles, the authors will attempt to conceptualize the virtual university as an innovative way to address contemporary challenges for Higher Education Institutions (HEI), specifically their ability to identify, create and capture value for students. The concept of the VUC is grounded in a literature review, the professional experience of the authors, as well as the student survey, which was conducted in one of Cracow’s private colleges. The authors have listed fundamental areas of focus that need to be addressed before attempting to model the VUC. They include the technical and technological capacity of a HEI, faculty development, cost management, innovation, and students' and employers' value perceptions. All this must be done with the goal of providing value to key stakeholders at a reasonable cost. All the authors' inquiry streams seem to suggest that if well designed and implemented, the VUC can be a source of significant value to students and therefore should be considered in HEI expansion and turnaround strategies.
2
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Analysis of the influence of e-learning service quality factors on student perceived value and student satisfaction, with implication to student loyalty

100%
Felix, Natu Prihanto Y. J., Annas M.
Marketing Instytucji Naukowych i Badawczych
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2023
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vol. 48
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issue 2
81-110
EN
The COVID-19 pandemic has changed the learning process, which was previously carried out conventionally with face-to-face interaction, into an online learning activity (e-learning). e-Learning has several benefits, but it also has some challenges that need to be addressed. A preliminary survey has been conducted by asking open-ended questions regarding students' experience and obstacles during e-learning to determine their perceptions of e-learning, and the results showed that there were problems faced by students in implementing e-learning, especially pertaining to student loyalty. Previous research has stated that e-learning service quality exercises an influence on student satisfaction and student loyalty. This research focusses on the influence of e-learning service quality factors on student perceived value (SPV) and student satisfaction, and ultimately on its role in influencing student loyalty. This research was conducted using a quantitative approach, wherein data were gathered, using judgement sampling, from 309 undergraduate students enrolled across six universities in Tangerang. These data were analysed by partial least squares structural equation modelling (SEM-PLS), and the results of the analysis indicated the presence of a positive and significant relationship between these variables. Resultant to the analysis, there emerged some useful suggestions for educational institutions and lecturers that would enable them to improve the quality of e-learning. The findings of the present study imply that improving the factors of e-learning service quality will inculcate in students a favourable value perception towards the university, as well as create a feeling of satisfaction in them, arising from the fulfilling character of the experience to which they were exposed during the e-learning process; these phenomena are expected in turn to increase students' loyalty towards the university.
3

Sport Tourism Centres from Top Athletes’ Perspective: Differences among Sport Groups

86%
Polanec A.
Business Systems Research Journal
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2014
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vol. 5
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issue 2
97-109
EN
Background: Sport tourism plays an important role in the tourism industry and consequently in the economy. Sport tourism centres as providers of sport services need to be familiar with the basic needs of their customers and tailor their services accordingly. Objectives: The aim of the paper is to determine the models for customizing sport tourism services to address the needs specific for an individual sport. Methods/Approach: A questionnaire has been created and sent electronically or physically to top athletes from Slovenia, Central and Eastern Europe. Respondents were mainly from Slovenia and mostly representatives of national sports federations. The Mann Whitney and the Kruskall-Wallis tests were applied in order to test differences among sport groups. Results: The conducted Mann-Whitney non-parametric tests show that representatives of different sport groups have different perspectives on sport tourism services. Conclusions: The results of the study can be used by sport tourism centres in the process of tailoring their services, planning marketing activities or developing strategic projects.
4
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Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea

86%
Kim H. H., Sun S., Law R.
Journal of Economics and Management
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2022
|
vol. 44
EN
Aim/purpose - This paper aims at examining the value propositions of tourism marketing for smartphone marketing and the value perceptions of tourists of using smartphone applications by investigating the National Tourism Organization (NTO) of Hong Kong and South Korea, respectively. Design/methodology/approach - Through conducting in-depth and focus group interviews, the present study explored and compared the value proposition of smartphone destination marketing of the NTOs in Hong Kong and South Korea. Findings - Findings of the present study indicate seven value propositions of the NTO, including aesthetic, functional, hedonic, organizational, social, technological, and user experience values. Research implications/limitations - An increasing number of destination marketing organizations have been adopting smartphones to meet the demands of the competitive marketing environment. Hence, tourism organizations must enhance the delivery of quality travel-related information to improve tourists' perceived value. A conceptual framework was proposed based on the findings of the present study, and valuable practical implications were provided. Originality/value/contribution - The originality of the present study lies in the integration of the value proposition concept in the consumption value theory to the mobile context in tourism.
5
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Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations

86%
Kirana L., Windasari N. A.
Journal of Marketing and Consumer Behaviour in Emerging Markets
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2019
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issue 1(9)
30-41
PL
The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting customer behavior. Therefore, an understanding of the purchase motivation and value perception is crucial to determine the purchase intention. Perceived value acted as a full experience that customers received as a combination of thinking and feeling dimensions which are consistent with the utilitarian and hedonic motivations. Besides, LCGC sales have also been growing recently from the fi rst car owner until more senior customers who are predicted to have different motivations and values across generations. This study explores the LCGC car purchase intention of 240 customers in Indonesia to fi nd relationships of buyers’ motivation and perceived value to the LCGC purchase intention across generations X, Y, and Z. The result shows that hedonic motivation signifi cantly differs particularly between generation Y versus Z, and X versus Z. However, utilitarian motivation does not signifi cantly differ among generations. Further, perceived value also signifi cantly differs between generations X and Y.
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Pomiar wartości postrzeganej przez konsumentów w badaniach akceptacji innowacji technologicznych

72%
Grzegorczyk T.
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
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2019
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issue 5(983)
37-55
PL
Cel: Celem artykułu jest analiza sposobu pomiaru postrzeganej przez konsumentów wartości do oceny akceptacji innowacji technologicznych. Metodyka badań: W artykule wykorzystano krytyczną analizę literatury przedmiotu. Wyniki badań: Porównano definicje i metody pomiaru postrzeganej wartości. Zidentyfikowano teorię wartości konsumpcyjnych oraz oparty na niej model PERVAL jako podejście oraz metodę pomiaru najlepiej przystosowane do badania wartości dla klienta innowacji technologicznych. Zaproponowano dalsze badania – sformułowano pytanie badawcze oraz wskazano autorski model akceptacji innowacji technologicznych czerpiący z teorii postrzeganej wartości. Wnioski: W badaniach akceptacji innowacji technologicznych użyteczna jest konceptualizacja postrzeganej wartości jako różnicy pomiędzy korzyściami a kosztami w ramach czterech wymiarów wartości: funkcjonalnego, emocjonalnego, społecznego i monetarnego. Wkład w rozwój dyscypliny: Analiza porównawcza koncepcji postrzeganej wartości i identyfikacja podejścia odpowiedniego w badaniach postrzeganej wartości innowacji technologicznych.
EN
Objective: The purpose of the article is twofold. Firstly, it aims to analyse the methods of measuring perceived value in the context of accepting technological innovations. Research Design & Methods: The article is based on a critical analysis of the literature. Findings: A comparison was made between the definitions and methods of measuring perceived value. The theory of consumer values and the PERVAL model based on it were identified as the approach and measurement method best suited for testing the perceived value of technological innovations. Implications / Recommendations: It is useful to conceptualise perceived value in terms of acceptance of technological innovations as the difference between benefits and costs within four dimensions of value: functional, emotional, social and monetary. Contribution: A comparative analysis of the concept of perceived value and identification of an approach appropriate for researching the perceived value of technological innovations.
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