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EN
The article shows the role of digital media in everyday human life and its infl uence on the formation of attitudes and behaviors. Attention was paid to the special role played by the widespread use of modern communication technologies in family relationships. It was emphasized how the relations between parents and children changed as a result of the rapidly growing technique of mobile phones and their latest version in the form of smartphones. Thanks to smartphones, there is possible an universal access to the Internet, which is both asource of information as well as allows to use different instant messengers for communication. This broadly understood access to the digital environment has a very positive meaning in our everyday life, unfortunately it also carries some threats resulting primarily from uncritical use of Internet resources. The article also contains results of the author’s own statistical research on the impact of the Internet on family relationshipscarried out by the author in the Ivano-Frankivsk region of Ukraine.
XX
In the presented article, the author explains the need for reflection on the use of a smartphone or tablet by the youngest media users. It presents current research on the use and impact of mobile devices on children, as well as the destructive dimension of the consequences caused by their excessive use as well as the need and scope of education of media competence of preschoolers. The author also presents the results of her own research regarding parents’ opinions on the role and impact of a smartphone / tablet in children’s everyday life. It also presents the teachers’ view on therole of educators in the process of acquiring media competence by children.
EN
The article presents the results of research that pertained to the manner of smartphone use in child upbringing during early childhood. The qualitative research was participated in by: a mother of a two-year-old girl and a mother of a threeyear-old boy. On the basis of the tests I concluded that this device is mainly used by mothers:-to occupy the attention of the child, to allow the mother to perform other activities,-to calm the child down at times of anxiety,-as a reward. The interviews have shown that for the respondents the educational function of smartphone are not significant, although they see them.
EN
Smartphones and tablets become toys for ever younger children. They let tired parents rest for a moment and become a remedy for boredom. Smartphone is also a device that we use habitually, not only during leisure time, but also during classes or at work. As with any new technology, there are doubts about the side effects of such a situation. Current research on the use of new technologies will be presented from the perspective of transactional analysis, a psychotherapeutic school adapted to educational needs. The psychological perspective allows showing the effects of certain life choices in the long-term perspective.
EN
In this paper the authors focus on the crucial change of thinking about what computer really is, and then attempt to determine the essential elements of new games designed specifically for mobile computers. The authors characterize this type of entertainment, which enables them to outline potential scenarios for the development of this technological sphere and its impact on contemporary cultural life.
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Smartfonowa edukacja seniorów

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PL
Artykuł porusza zagadnienia aplikacji zdrowotnych na smartfony lub tablety (ang. health apps), których celem jest wspieranie długoterminowych zmian zachowań zdrowotnych jednostki, a tym samym poprawa kondycji zdrowotnej. Zastosowanie tego typu aplikacji jest szerokie. Za ich pomocą można monitorować stan swojego zdrowia, poziom wydolności fizycznej, mierzyć przebyty dystans, tętno, spalone kalorie. Aplikacje te motywują użytkowników do zmiany zachowań i prozdrowotnego stylu życia, odgrywając coraz częściej ważną rolę w codziennym życiu, a to wskazuje na ich potencjał do wykorzystania w strategii promującej zdrowie.
EN
The article raises the issue of health apps for smartphones or tablets that are created to support long-term changes in health–related behaviour, thus improving overall health. Health related apps have a wide range of uses. They can be used to monitor one’s health or level of physical fitness, measure the travelled distance, monitor heart rate, count burned calories. These applications motivate users to change their behaviour and aspire to healthy lifestyle. They play an increasingly important role in daily life, and therefore they hold a potential for use in health promotion.
EN
Celem artykułu było zaprezentowanie wyników badań własnych dotyczących porównania konsumenckiej innowacyjności wśród młodych i starszych konsumentów na przykładzie smartfona. Aby zweryfikować cel badań, przeprowadzono sondaż wśród przedstawicieli pokolenia Y i konsumentów w wieku 60+ na przełomie lat 2014-2016 r. przy zastosowaniu techniki PAPI. Wyniki sugerują, że poziom innowacyjności konsumenckiej wydaje się wyższy dla badanych młodych konsumentów niż konsumentów-seniorów. Zatem, chociaż innowacyjność konsumencka wydaje się cechą indywidualną i wrodzoną, wiek może wpływać na to zjawisko. Wyniki pokazują, że konstrukt innowacyjność konsumencka może być stosowana w procesie segmentacji i wydaje się być przydatny do opracowania strategii marketingowych innowacyjnych produktów technologicznych, które stają się coraz ważniejsze w koszyku konsumentów w każdym wieku.
EN
Today’s children are growing up in a digital age that is far different from that of previous generations. Young children’s use of interactive screen media such as smartphones is increasing rapidly. A variety of mobile devices are all around, but they are still not accessible enough at schools, where the use of smartphones is usually forbidden.The aim of this research was to discover teachers’ opinion about using smartphones in class. The qualitative methodology was used in this study to analyse in depth the contextual factors concerning the use of smartphones during the education process. The analysis was based on data from 32 interviews with primary school teachers. The results of the study have shown that teachers do not incorporate smartphones into the education process, despite their positive attitude towards this kind of mobile devices.
EN
The article is an attempt to confront Lev Manovich’s soft technological determinism with two contemporary media - the smartphone and the mobile application called Instagram. The analysis is based on the characteristics of a term called “new media” identified by Manovich, with emphasis on variation and cultural transcoding. The verification of accuracy and the use of the soft technological determinism in the context of selected new media has varied by the discourse on contemporary new media and constitutes an interesting point of view. The evolution and the development of both variation and cultural transcoding (two elements conditioning their universality which continually shows an upward trend) regarding mobile media, give an opportunity to forecast their productive potential.
PL
CyberParks will be hybrid spaces of future cities. Learning in CyberParks will take the form of technology-enhanced outdoor learning and will become an important concept that can be used in practice in order to provide an answer to numerous problems of educational institutions, related to students’ lack of contact with nature and consolidation of their sedentary lifestyle. In this paper we discuss evidences from the CyberParks COST project and we present recommendations regarding the constructions of CyberParks. We point out, for example, that when designing CyberParks one has to think not only about the technological infrastructure, but also about making sitting spots for using learning technology. We also present the original project of such an object.
PL
The age of secondary orality, in which the oral and literate ways of thinking collide with each other, influences the communicative styles of today’s youth. One of the visible phenomena related to the language of teenagers is their progressing inability to acquire skills required to use written texts, together with the resulting cognitive and social consequences. In this article, the author discusses the impact of cultural factors on the development of youth literacy. The analyses, based on observations of the linguistic behaviour of lower secondary school students, show that young people are firmly anchored in the current communicative communities immersed in the digital world.
EN
This article describes some of the results obtained from the MICINN EDU 2010–17420 research project. One aspect focuses on the academic use of mobile telephones by Spanish students in 2012. The data collection techniques used for the study were questionnaires, discussion groups and “life histories”. The sample comprised students from five Spanish universities (342 participants). Analysis of the results highlighted the different academic uses of smartphones compared to non-smartphones.
PL
Smartfony znalazły zastosowanie w różnych dziedzinach życia człowieka. Trend ten powinny podjąć także szkoły jako wyzwanie rzucone im przez świat technologii. W rozwiązaniach mobilnych mogą one upatrywać szansy na efektywny dialog ucznia/studenta ze szkolnym lub uczelnianym ekosystemem i budowanie wizerunku instytucji, które idą z duchem czasu. Dlatego zamiast zakazywać w szkołach używania smartfonów, warto wdrożyć działania zmierzające do ich wykorzystania jako narzędzia edukacyjnego w określonym celu, nie zapominając o tym, iż mogą także uzależniać. Konieczna jest zatem edukacja, abyśmy używali tych urządzeń bardziej rozumnie.
EN
Today, smartphones are used in various areas of human life. Schools should also take up this trend as a challenge posed to them by the world of technology, which can see mobile solutions as an opportunity for effective dialogue between the student and the school or university ecosystem and for building the image of institutions that go with the spirit of the times. Therefore, instead of prohibiting the use of smartphones in schools, it is worth implementing measures aimed at using them as an educational tool for a specific purpose, not forgetting that they may also be addictive. Education is needed so that we can use these devices more wisely.
EN
There is no doubt that new technologies are the hallmark of modern times. For young people, the digital world is a natural environment for their functioning in everyday life. Smartphones and social media accompany them almost everywhere. Many of them, following their idols, not only like and comment on what others do, but also create their own image online. This often leads them to lose themselves in what they are doing, and when, for some reason, there is no access to a device or SNS, it results in their anxiety and stress. The ongoing pandemic has, in a way, “forced” many of us to have more contact with new technologies. Sitting in front of a computer/smartphone for hours, while studying/working remotely is not without its consequences on physical as well as mental health. There are two increasingly common fears, among the results of the excessive use of smartphones and e.g. social media (mainly used by young people), related to the use of new technologies: nomophobia and FoMO. The former is a kind of separation anxiety related to not having access to a mobile phone. The second one is characterised by people who use social media without restraint, when they cannot check what is happening on their favourite platforms. The aim of this article is to present the characteristics of both phenomena, the means of diagnosis and the results of national and international research showing their scale.
EN
ObjectivesThe objective of this study was to explore the relationship between seat armrest height and human neck comfort when using a smartphone while sitting on a passenger seat during the flight.Material and MethodsThe authors used a wireless angle-measuring instrument and subjective comfort scale to evaluate the changes of head flexion angle and neck comfort level of 24 young smartphone users in an aircraft simulated cabin.ResultsThe study results indicated that using a smartphone while sitting on a passenger seat during the flight would pose a larger discomfort to the neck, and the discomfort would be higher for gaming than reading tasks. Seat armrest height is related to the comfort level of the neck when using a smartphone, increasing the height of the armrest can effectively alleviate discomfort in this state.ConclusionsConsidering the prevalence of passengers using smartphones in aircraft, a seat armrest that can be properly adjusted in height, which can effectively reduce the risk of passenger head flexion angle and neck discomfort.
EN
The article discusses philosophical poems by Stanisław Czerniak published in recent years, where a perceivably intensified motif has been the criticism of contem-porary culture more and more dependent on the Internet-based virtual worlds. The accuracy of the said criticism is pointed out, for it reveals the superficial and illusionary character of individual identity built upon those worlds. A lot of space is devoted in the article to the analysis of sophisticated “word plays”, characteristic for Czerniak’s works, imbuing it with a character that remains exceptional, distinctively individual in contemporary Polish poetry.
EN
The aim of the paper is to identify selected manners of using the smartphone as a tool supporting absorption of information by young consumers during shopping in stationary shops. To verify the research goal, the survey conducted in 2017 among the consumer group at the age of 20–24 was used. The results suggest that the tested consumers have developed the habit of using a smartphone during a purchase in shops. The device has become a utility tool to absorb commercial information and others’ recommendations, what is changing the decision-making process actively. The results may be used in shaping marketing strategies for the Y generation properly.
PL
Celem niniejszego artykułu jest zidentyfikowanie wybranych sposobów wykorzystania smartfonu jako narzędzia wspierającego proces absorpcji informacji podczas dokonywania zakupów przez młodych konsumentów w stacjonarnych punktach sprzedaży. Do weryfikacji celu posłużono się badaniami własnymi autorek, przeprowadzonymi w 2017 r. w grupie konsumentów w wieku 20–24 lata. Wyniki sugerują, iż wśród badanych konsumentów wykształcił się nawyk korzystania ze smartfonów w czasie zakupów w sklepach. Urządzenie to stało się użytecznym narzędziem pozyskiwania bieżących informacji handlowych i rekomendacji, co aktywnie zmienia proces decyzyjny. Wyniki mogą mieć zastosowanie we właściwym kształtowaniu strategii marketingowych dla pokolenia Y.
EN
The main target of this article is to analyze the impact of a sense of online privacy on the development of the Consumer 3.0 model. In order to verify the above, a study was conducted on a selected group of individual users mostly aged up to 22. The study includes the characteristics of people actively using social media and mobile devices, and presents their approach to privacy with respect to the use of various technological solutions. It also discusses the findings and identifies areas where entrepreneurs should put emphasis on consumer education.
PL
Zasadniczym celem artykułu jest analiza wpływu postrzegania prywatności w sieci na kształtowanie modelu konsumenta 3.0. Aby zweryfikowć ten cel, przeprowadzono badanie na wybranej grupie indywidualnych użytkowników, głównie do 22. roku życia. Opracowanie zawiera charakterystykę osób aktywnie korzystających z mediów społecznościowych oraz urządzeń przenośnych. Przedstawiono ich podejście do ochrony prywatności w odniesieniu do korzystania z różnych rozwiązań technologicznych. Przeprowadzono dyskusję wyników oraz wskazano obszary, w których przedsiębiorcy powinni położyć nacisk na edukację konsumentów.
EN
The text concerns the possibilities of intercultural communication offered by modern digital media. It analyses the possibilities of its development on the example of the problem of mass migration to Europe. It concerns countries that are often much less economically developed than European or American countries. However, as the data on the development of technology in these countries show or its use shows (e.g. in mass social movements from the turn of the first and second decades of the 21st century), the citizens of these countries are not “digital illiterates”. The same applies to migrants coming from these countries. That is why digital media, and especially tools such as smartphones, can be used in intercultural dialogue and to help migrants at various stages of their migration journey. This applies especially to the stage of decision making, migration to a selected country or adaptation in the destination country. A number of such aids were created (primarily smartphone applications), which, however, do not apply equally to all three stages of a migrant’s life.
PL
Tekst dotyczy możliwości komunikacji międzykulturowej, jakie dają współczesne media cyfrowe. Analizuje możliwości jej rozwoju na przykładzie problemu masowej migracji do Europy. Dotyczy ona krajów, które są często dużo słabiej ekonomicznie rozwinięte niż kraje Europy czy Ameryki. Jak pokazują jednak dane dotyczące rozwoju technologii w tych krajach czy jej wykorzystania (np. w masowych ruchach społecznych z przełomu pierwszej i drugiej dekady XXI w.), obywatele tych krajów nie są „cyfrowymi analfabetami”. Podobnie jest z migrantami przybywającymi z tych krajów. Dlatego media cyfrowe, a szczególnie takie narzędzia jak smartfony, mogą być wykorzystane w międzykulturowym dialogu oraz pomocy migrantom na różnych etapach ich migracyjnej wędrówki. Dotyczy to zwłaszcza etapu podejmowania decyzji, wędrówki do wybranego kraju czy aklimatyzacji w kraju docelowym. Powstało szereg takich pomocy (przede wszystkim aplikacji na smartfony), które jednak nie dotyczą w równym stopniu wszystkich trzech etapów życia migranta.
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