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EN
The article analyzes contemporary examples of stereotyping of (young) women with the help of label nominations. The indicated neologisms, labeling particular groups of people, duplicate and consolidate in the social opinion negative and – usually – deprecating judgments, contributing to the formation of stereotypes. The new labels (such as bedoesiara, julka, karyna, konserwatywka, and madka) result from expressive and valorizing cognitive simplifications. An emotional and humorous element dominate them because they are based on specific, emotional reactions to contact with the so-called typical units (cf. typical julka, typical rzepiara, typical madka). These neologisms, by labelling given groups of people, reproduce and reinforce in social opinion negative and, usually, biased judgments, which results in new stereotypes.
PL
Artykuł dotyczy analizy współczesnych przykładów stereotypizacji (młodych) kobiet za pomocą nominacji o charakterze etykietalnym. Nowe etykiety (typu: bedoesiara, julka, karyna, konserwatywka, madka) są efektem ekspresywnych i waloryzujących uproszczeń poznawczych. Dominuje w nich element afektywny i humorystyczny, bowiem bazują one na określonych, emocjonalnych reakcjach na kontakt z tzw. jednostkami „typowymi” (por. typowa julka, typowa rzepiara, typowa madka). Wskazywane neologizmy, etykietując określone grupy osób, powielają i utrwalają w opinii społecznej negatywne i ‒ zwykle – deprecjonujące sądy, przyczyniając się do powstawania stereotypów.
HR
U ovom radu na osnovi Gavranove drame "Sve o ženama" analiziraju se stereotipi žena koji ovise o generaciji, društvu i kulturi. Usporedba originalnog teksta s tekstom poljskog prijevoda Wszystko o kobietach potvrđuje da postoji nekoliko univerzalnih ženskih stereotipa koji su izgrađeni u muškom svijetu. Oni pripisuju ženama osobine kao osjećajnost, popustljivost, brbljavost i svadljivost te specifično jezično ponašanje u interakciji.
EN
In this paper, female stereotypes in Gavran’s drama entitled "Sve o ženama" (eng. "All about women") are analyzed. They are based on generation, society and culture. Comparing the original text of the drama and its Polish translation which is entitled Wszystko o kobietach corroborates the thesis that there are some universal female stereotypes which are created in the world of men. They attribute sensitivity, submissiveness, talkativeness, quarrelsomeness and specific language and social behaviours to women.
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