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Market Structure and Price-Cost Margins in European Retail Gasoline Industry

100%

Nowakowski M.

Journal of Management and Business Administration. Central Europe

2016

issue 3

105-124

Purpose: The purpose of this study was to investigate the influence of market structure and market conduct characteristics (such as market concentration, presence of networks operated by global corporations, presence of vertically integrated companies, presence of hypermarket gasoline stations and consumption level) on price-cost margin levels, based on an example of the European Union retail gasoline market. Methodology: The research applied regression analysis on a panel data set comprising of average monthly price-cost margins for 2012 to 2015, based on the data published in the European Commission Oil Bulletin, and on a set of variables characterizing market structure and market conduct of 24 European Union member state countries. Findings: The results showed that in the case of retail gasoline markets, higher industrial concentration yields higher price-cost margins with a statistically significant influence of other market structure and conduct factors.

Message Strategy and Information Content of Advertising in Women’s Magazines in Poland

63%

Nowakowski M., Nowakowska, B.

Studia i Materiały

2016

issue 1/2016 (20)

123-135

The primary purpose of this study is to answer the question of how companies construct their advertising message. Hence, in the article its authors attempt to analyze informative content and message strategies as they appear in advertisements posted in Women’s magazines in Poland. As a framework for the analysis the authors apply Resnik and Stern information content categories, Taylor’s Six–Segment Message Strategy Wheel, and the message strategies of Laskey, Day, and Crask. The study analyzes 311 advertisements across different segments of magazines published in October of 2015. The results show that the information content of advertising is related to the category of advertised product and target audience of the magazine. Similarly, message strategies applied differ depending on the products and are linked to the informative content of the advertisement.

Podstawowym celem pracy jest odpowiedź na pytanie, w jaki sposób przedsiębiorstwa konstruują przekaz reklamowy. Autorzy podejmują próbę przeanalizowania treści informacyjnej oraz strategii przekazu reklamowego pojawiających się w reklamach zamieszczonych w czasopismach kobiecych w Polsce. Jako ramy dla analizy autorzy stosują kategorie treści informacyjnej zaproponowane przez Resnik i Sterna, sześcio-segmentowy schemat strategii przekazu według Taylora oraz klasyfikację strategii przekazu przedstawioną przez Laskey, Day i Craska. W badaniu poddano analizie 311 reklam w różnych segmentach czasopism opublikowanych w październiku 2015 roku. Wyniki wskazują, że treść informacyjna reklamy związana jest z kategorią reklamowanego produktu i docelową grupą odbiorów czasopisma. Podobnie, zastosowane strategie przekazu różnią się w zależności od produktu i są związane z treścią informacyjną reklamy.

Odkrycia nowych podwodnych stanowisk w Jeziorze Kromszewickim na Pojezierzu Kujawskim

33%

Popek M., Banasiak P., Stencel P., Kociszewska K., Nowakowski M., Krzemień M., Gliszczyński M., Staszewski K., Rudziński P. M.

Studia Lednickie

2020

vol. 19

219-243

The archaeological potential of Kromszewickie lake became a subject of interest since the discovery of a dugout boat and two ceramic vessels, one from early-modern times and the other associated with the Lusatian culture. Archaeological prospections in this lake started aft er reporting this discovery to the Province Conservator of Monuments. During regular explorations conducted along the eastern shore of the lake, historical material with a broad chronology from the end of the 12th century till the beginning of the 17th century was found. This material can be divided into two separate archaeological sites. The first one is the aggregation of ceramic artefacts, which probably flowed down from a site located right on the shore of the lake. On the basis of the analysis of the material two phases can be distinguished in this collection. The first phase encompasses late medieval materials. In this phase two horizons can be distinguished. The earlier one dated to the 13th-14th century and the later one dated to the 15th- beginning of the 16th century. The second phase, on the other hand, covers the times from the mid 16th century till the mid 17th century. On the south-east shore of the lake on a flooded cape, the relics of the wooden constructions were discovered. Both oaken piles with 10 -20 cm diameters, as well as much thinner piles made from soft wood, were documented there. Ceramic material from this place can be dated to the 2nd half of the 12th - 13th century. It is not possible to determine the function of the site on the basis of the current state of research. There is one more underwater site with a similar chronology in Długie lake in this area. The function of this site has not been determined as well. On the basis of the analysis of the available data, it can be assumed that there can be more archaeological sites in Kromszewickie lake. Moreover the absence of clear analogies proves the necessity for excavations. Locating both the construction in Kromszewickie lake and the archaeological site in Długie lake in the cultural-economic space of early feudal Kujawy should be a significant issue.

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1 Journal of Management and Business Administration. Central Europe

1 Studia Lednickie

1 Studia i Materiały

3 Nowakowski M.

1 Banasiak P.

1 Gliszczyński M.

1 Kociszewska K.

1 Krzemień M.

1 Nowakowska, B.

1 Popek M.

1 Rudziński P. M.

1 Staszewski K.

1 Stencel P.

1 2020

2 2016

Search results

Market Structure and Price-Cost Margins in European Retail Gasoline Industry

Message Strategy and Information Content of Advertising in Women’s Magazines in Poland

Odkrycia nowych podwodnych stanowisk w Jeziorze Kromszewickim na Pojezierzu Kujawskim