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EN
Wine is dealt with by scientific disciplines, trade and gastronomy experts, as well as people in their daily lives, but also by poets adoring and/or telling about wine. The attitude of speakers to wine is therefore completely different. Depending on the communication situation and the speaker´s intention, emotions play a very important role. This paper aims to show the extent of emotionality with which the text producers express themselves in various communication areas / situations on wine and also which persuasive language means they use to describe wine in accompanying and advertising texts.
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EN
From a pragmatic perspective, goaloriented communication focuses not only on the linguistic and situational context, but also on the speaker‘s intention and strategy. Using the example of three text excerpts, which represent three different text types, the aim of the article is to show which role adjectives play in different communication situations, which communicative purposes they are used for, and which functions they perform in different contexts. It is shown which linguistic and grammatical specifics lead to the fulfillment of a certain communication goal in connection with the intention of the text producer and the text function. Adjectives in contemporary German are examined from the action-oriented and function-oriented perspectives.
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