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Look into the sky. Komunikaty sacrum w przestrzeni polskiego miasta średniej wielkości

100%
Pułka L.
Dziennikarstwo i Media
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2014
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vol. 5
143 - 160
EN
The author of the paper intended to analyze persuasive religious messages in a middle-sized European city, namely Wrocław. Knowing that the stereotypical intellectuality of Polish catholicism is usually placed in the 55+ generation, the author penetrated several locations of the city where any type of sacrum-oriented persuasion directed at this generation was visible. Statistics show that “watching TV is the favorite leisure activity of almost all Poles above the age of 55. Over 98% of the surveyed answered positively to that question. Over 80% spend their time at church or listening to the radio,” claims a Public Opinion Research Center. This shows that the sacrum is mainly transmitted to the given audiences by the, co-called, old media. The question to answer, then, was how and to what extent the analog image of the world is present in the city messages dedicated to the religious. The other audience are young adepts of video games and electronic media who are well acquainted with messages and brands. I try to reconstruct the main theses of their communication activness towards the sacrum of the city, which is its greatest cultural attraction. The main thesis of my presentation is the conviction that audiences of the new type only sporadically look for sacrum in the city, whereas the “analog” audience over 55 has not actually been educated towards the modern understanding of sacrum. And so I present the role of the most important religious institutions of Wrocław and I analyze their style of communicating with their audiences. The goal of the research is also to verify the communication instrumentarium controlled by the city and by the authorities from other churches and religions, all of which created a belief of the city’s inhabitants that Wrocław is a meeting place, or, perhaps, that this idea has failed or has become commercialized.
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Traugutta róg Mierniczej. Małomiasteczkowość nieopodal centrum europejskiego miasta średniej wielkości w pierwszej połowie lat 60. XX wieku

100%
Pułka L.
Academic Journal of Modern Philology
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2023
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issue 19
379-393
EN
The article is an anthropological reconstruction of the microcosm of the Wrocław district called the Bermuda Triangle in the first half of the 1960s. The author describes a specifically small-town community and its space-time identity, largely free from the oppressive media practices of global culture remaining in the shadow of the Catholic type of religiosity. The culture of the Triangle at that time turned out to be a collection of urbanized behaviours as well as a type of slightly archaic, face-to-face private-public discourse, marking the coexistence of original communications placed in the collective field of view and preserved in collective memory. The basic principle organizing the notes of an anthropologist of the (photo)past is the analysis of relics and artefacts.
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Księgarnia jako model świata. Exempla w kulturze polskiej i niemieckiej

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Pułka L.
Dziennikarstwo i Media
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2013
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vol. 4
129 - 144
EN
It is increasingly difficult to find a classic bookshop in Poland. Old architectural divisions of relatively small shops into the reader zone–glass case with new releases–the bookseller zone have been replaced by open spaces, internal passages, as it were, sometimes even labyrinths of shelves. Unlike in the case of internet bookshops, we cannot see in them a hybrid character of reality, and even if we do see it, it is certainly on the level of information arrangement and — sporadically — debates with people visiting the bookshops. However, the fundamental network categories, i.e. diminishing roles of the publisher, seller, critic and reader, do not occur here. Apart from the information screen, where we can perform active penetrations, nothing blurs the roles of space arrangers and users here. It is just as difficult to observe — with the digitalisation dominant recognised in media studies — that e-books (as well as applications to buy, read or create publications) have overwhelmed printed books in the recognisable space. The proportions between the space occupied by paper products and the one dominated by plastic products (e-books, audiobooks, CDs, DVDs, Blue-ray discs, games etc.) are clearly balanced here, while the process of self-publishing authors becoming authors of traditional books, a process characteristic of the Internet, is unconvincing, because it is invisible. The author’s examples of such facilities include Empik in Wrocław and Lehmanns in Leipzig.
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