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Using artificial intelligence in business: the example of ChatGPT in management

100%
Bajak M., Spendel Ł.
e-mentor
|
2024
|
vol. 106
|
issue 4
52-61
EN
Generative artificial intelligence is used to create new content and solutions through its ability to discover relationships in raw data, thus simulating the human thinking process. One particularly popular tool of this type is ChatGPT, which generates text and helps to solve a variety of problems. Consequently, it can also support company management by helping in the performance of various functions. By automating routine tasks, for example, it allows employees to focus on more strategic activities, while the use of data to identify trends supports informed decision-making, which enhances a company’s competitiveness and efficiency. The primary objective of the presented paper was to identify the key areas of application of ChatGPT in management. Accordingly, a quantitative and qualitative bibliometric analysis of the literature on this subject from the Web of Science and Scopus databases was undertaken, with a targeted selection of examples for case studies made based on the main research areas identified through bibliometric mapping. The article not only outlines the general trends related to the growth of the literature on ChatGPT in the field of management and quality sciences, but also specifies the main ways in which this tool supports management. It was noted that due to its ability to generate, automate, analyse and optimise, ChatGPT in management practice primarily supports (internal and external) communication, data use and problem solving.
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Rekomendacje a dokonywanie zakupów w ujęciu analizy bibliometrycznej

81%
Bajak M., Manczak I., Spendel Ł.
Marketing i Rynek
|
2024
|
issue 7
51-64
EN
The issue of investigating the influence of recommendations on purchasing decisions is part of the current research direction undertaken within various social disciplines. Moreover, it is also an important area discussed in marketing research. The aim of the study is to indicate the links in the literature between the concepts of recommendation and purchase. An attempt is also made to identify the main areas of research in this area and to classify recommendation in terms by type of sender. A bibliometric analysis was carried out to bring order to the literature's considerations to date. The adopted research approach is applicable when there are numerous publications in a selected field. It was decided to identify the links between the terms recommendation and purchase in the scientific literature. For this purpose, the resources of the Scopus and Web of Science databases were used. Based on the results obtained, answers to the research questions were formulated. VOSviewer software was also used, which made it possible to link essential terms from the scientific works and indicate the main research areas in purchase recommendations.
PL
Problematyka badania wpływu rekomendacji na decyzje zakupowe wpisuje się w aktualny kierunek badań podejmowanych w różnych dyscyplinach społecznych. Ponadto stanowi istotny obszar dyskusji w ramach badań marketingowych. Celem opracowania jest wskazanie powiązań występujących w literaturze przedmiotu pomiędzy pojęciami rekomendacji i zakupu. Podjęto także próbę wyszczególnienia głównych obszarów badawczych w tej tematyce oraz sklasyfikowania rekomendacji pod względem rodzaju ich nadawcy. Aby uporządkować dotychczasowe rozważania podejmowane w literaturze, zdecydowano się na dokonanie analizy bibliometrycznej. Przyjęte podejście badawcze ma zastosowanie w sytuacji występowania licznych pozycji publikacyjnych z wybranego zakresu. W celu identyfikacji powiązań występujących w dorobku naukowym pomiędzy terminami ,,rekomendacja” (recommendation) oraz „zakup” (purchase) wykorzystano zasoby bazy Scopus oraz Web of Science. Na kanwie uzyskanych wyników sformułowano odpowiedzi na postawione pytania badawcze dotyczące tych powiązań. W badaniach zastosowano również oprogramowanie VOSviewer, które umożliwiło powiązanie ze sobą istotnych terminów pochodzących z prac naukowych i wskazanie głównych obszarów badawczych w zakresie rekomendacji zakupowych.
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