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  1. 3 Studia Ekonomiczne

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  1. 3 Janeczek U.

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  1. 2 2014

  2. 1 2013

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Strategie komunikacji marketingowej przedsiębiorstw działających na rynkach zagranicznych

100%
Janeczek U.
Studia Ekonomiczne
|
2013
|
vol. 140
22-41
EN
Nowadays, more and more companies run their business on foreign markets. It happens very often that communication with foreign environment decides about a given company's success. Companies are still looking for new ways to attract people's attention. To add, companies want their marketing offer to be the most attractive and effective for customers. A wide area of research was given to this issue. In this report there are shown not only theoretical researches about choosing marketing communication strategy (standardization or adaptation), but there are also shown current research results of direct Polish companies that are available on the European Union market.
2
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Ethical Aspects of Marketing Communication in New Media

100%
Janeczek U.
Studia Ekonomiczne
|
2014
|
vol. 205
120-132
EN
The article deals with ethical aspects of marketing communication in new media. Differences between communication tools that are used in traditional and virtual marketing with reference to a consumer are presented. Bad practices in marketing communication in new media are demonstrated along with some attempts at creating relevant standards of behaviours.
3
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Koncepcja społecznej odpowiedzialności biznesu a marketing relacji

100%
Janeczek U.
Studia Ekonomiczne
|
2014
|
vol. 182
30-41
EN
Purpose of this article was to analyze the social responsibility in business in context of interdependence with relationship marketing. Based on domestic and foreign literature showing the nature of the action taken by company to provide support to social and fill, same, obligations arising out of a sense of social responsibility. Attention was drawn to the category of social initiatives in the CSR, with particular emphasis on forms of activities included in the marketing domain. As a result of investigation of the interaction of CSR and marketing relationship, recognizes the role of relationship marketing in shaping the level client-company-society-environment as very important and multidimensional.
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