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The determinants of Polish movies’ box office performance in Poland

100%
Gmerek N.
Journal of Marketing and Consumer Behaviour in Emerging Markets
|
2015
|
issue 1(1)
15-35
EN
This paper provides an empirical analysis of financial performance of movies produced in Poland between 2000 and 2011. To understand the reason for a motion picture’s success in the theatrical channel various factors concerning total domestic box office performance were regressed from the box office results of 207 movies. This study proposes that the success of a movie can be determined by three elements: product attributes, distribution-related variables and information sources. The results show that the production budget, movie type – sequel or adaptation, star power, genre, scope of the movie’s release and audience rating are closely related to box office, influencing it in a positive way. On the other hand, critics’ rating, release date (April, July, August) and strong competitive pressure from other movies have a substantial negative influence on box office. The results suggest that the overall movie quality (product-related variables) has an economically and statistically significant effect on total demand for Polish movies.
2
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Modelowanie panelowe cyklu życia filmu kinowego w Polsce

63%
Zbyrowski R., Gmerek N.
Studia i Materiały
|
2016
|
issue 2/2016 (22), cz.2
185-193
PL
Celem autorów artykułu jest estymacja krzywej cyklu życia filmu kinowego w Polsce. Analiza została wykonana dla próby badawczej składającej się z 175 polskich filmów fabularnych, które na przestrzeni ostatnich lat 2004–2014 obecne były w kinach. Kształt krzywej cyklu życia filmu kinowego został wyznaczony przy użyciu danych panelowych (wpływów ze sprzedaży biletów kinowych przypadających na kopię). Dane dotyczące wpływów ze sprzedaży biletów kinowych zostały pozyskane z serwisu branżowego boxoffice.pl.
EN
The main purpose of this article is to estimate the average product life cycle of feature films produced in Poland. The analysed sample consists of 175 motion pictures released between 2004 and 2014 for which complete data on the variables were available. The shape of movie life cycle curve was analysed using box office panel data (box office revenue per copy). The data concerning box office revenue were obtained from the boxoffice.pl website.
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