Public relations niejedno ma imię. O skutkach niejasnych definicji i uproszczonych pojęć

• Authors: Piotr Lignar

Title variants

EN

Many Facets of Public Relations: On Consequences of Unclear Definitions and Simplified Terms

• Languages of publication: PL

Abstracts

EN

The article aims at pointing out that – weak as yet in Poland – economic, social and political reasons for the emergence of authentic public relations lead to an abuse this term. It discusses differences in looking at public relations by Polish specialists against a background of well established foreign definitions. The article calls attention to manifold threats resulting from these differences and to their consequences. However, the author thinks that this phenomenon is typical for a local development of this domain. The above statement finds confirmation in experiences of countries in which understanding of PR consolidated earlier. Upon this background, the author expresses an opinion that the future of public relations in Poland appears – in spite of it all – optimistically, although desired changes still require much time to occur.

Keywords

EN

public relations; unclear definitions; simplified terms; pragmatic approach; manipulation

• Publisher: Instytut Filozofii i Socjologii Polskiej Akademii Nauk / Akademia Leona Koźmińskiego
• Journal: Prakseologia
• Year: 2008
• Issue: 148
• Pages: 59-69

Contributors

author

Piotr Lignar

• Wyższa Szkoła Przedsiębiorczości i Zarządzania im. L. Koźmińskiego, ul. Jagiellońska 57/59, 03-301 Warszawa