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1
100%
EN
Political life in western democracies, even beyond the periods of subsequent elections, resembles permanent electoral campaign. All the actions of politicians and public relations of professionals are calculated to maintain supporters, attract hesitant citizens and persuade opponents. There is a common perception of media as a channel serving politicians, supported by spin doctors, to submit messages, aiming at achievement of political success. Analysis of changes in terms of communication and political marketing requires redefinition of classical categories operated by political marketing and communication, namely the notions of sender, message and receiver. While reformulating these categories, it is necessary to also analyze new tools and devices used by domains mentioned above. Presentation and explanation of their new content, definitions and relations between them leads to the conclusions concerning new role of media in the world dominated by high technologies.
EN
This article analyses media texts written in Czech by young Vietnamese from 2008 to 2017. It aims to: a) describe how the authors categorise themselves and determine whether they construct their identity as hybrid; and b) consider whether these texts contribute to the superdiversification of the Czech space. Three identity versions appear in the material: banana children, young ‘uninfected’ Vietnamese, and the younger generation of banana children (BC, YUV, and YG). BC emphasise the hybrid character of their identity, i.e. the necessity of using two languages and behaving in accordance with the norms of two ethnic societies in their everyday lives. YUV declare that competence in Czech and knowledge of the social norms of the majority cannot change the fact that they are Vietnamese. YG assign basically the same features to their own category as to BC. But unlike them, YG usually consider the hybrid character of their identity to be self-evident. That the analysed texts problematise the role of language as a defining feature of ethnic identity can be considered an expression of the superdiversification of the Czech media and new media space. BC defend their right to not belong to a single ethnic society, YUV declare their identity to be exclusively Vietnamese, and MG express amazement that the existence of young Czech-speaking Vietnamese is still surprising to a part of the majority population.
3
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Algorithms of the Web

80%
EN
The article tackles the problem of the existence of algorithms in selected services and Internet websites. The interfacing of media is the starting point for this discourse, aimed at presenting the processes of automation in information distribution, the individualisation of messages and profiling in websites. The threats resulting from dynamically developing enterprises aimed at providing the website user with artificial intelligence – in terms of both social networks and mobile applications – are explicated in detail. The examples presented in the article refer to Internet recommendation systems, e-mail applications, voice assistants, and mechanisms responsible for the functioning of social networks. Speculations on algorithms omnipresent on the Web lead us to reflect on how the journalism will be redefined in the future, since it seems that the role of the journalist will be to moderate discussion and select the themes to be discussed; it is quite likely, though, that the themes selected will be compiled by specialised software.
EN
Television Theatre is a specific genre that is a characteristic unique to Polish media. It began with the creation of TV. In the beginning it aimed only at transferring traditional theatrical shows into a new medium. It became very popular with live transmissions of theatrical shows from TV studios. Later it adopted new technical and staging possibilities. It has evolved over the years, creating different styles and tendencies, due to the development of television itself and the achievements of the theoreticians as well as people involved in theatrical productions. Lately it has also turned to the Internet and because of that a mass audience has gained access to a high art form.
PL
Dwie książki, Erica Topola, “The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care “ oraz Jody Ranck, “Connected Health: How Mobile Phones, Cloud and Big Data Will Reinvent Healthcare”, syntetycznie przedstawiają dokonujący się proces głębokiej transformacji współczesnej medycyny, w którym istotną rolę odgrywają nowe media i technologie informacyjne. Tytuł artykułu „Od doktora House do doktora Google” wskazuje na przejście od jedynie oglądania fabularnych obrazów lekarza na ekranie telewizora do metaforycznego lekarza internetowego, nazwanego doktorem Google. Korzysta z tej wyszukiwarki niemal dwie trzecie internautów, często za pomocą smartfonu. To urządzenie zapewnia nie tylko dostęp do lekarskiej diagnostyki, ale także samo staje się poprzez dołączane sensory medycznym diagnostą w telemedycynie.
EN
Two books by Eric Topol, “The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care” and Jody Ranck, “Connected Health: How Mobile Phones, Cloud and Big Data Will Reinvent Healthcare”, synthetically present an ongoing process of profound transformation of modern health care, in which an important role play new media and information technologies. Title of the article “From Dr. House to Dr. Google” indicates the transition from merely watching a fictional doctor on TV screen to metaphorical images online doctor, called Dr. Google. Almost two thirds of internauts use the search engines frequently, often using smartphone. This device not only provides access to the medical diagnosis and tool to be in touch with medical personnel, but through sensors attached it becomes itself a medical diagnostician in telemedicine.
EN
The main question of this article is: how should we think about new media in the age of excess, timelessness and non-places? Is it possible to live without the prefix "smart" and to exist on the sidelines of new media? Undoubtedly the new ways of communication (for example mobile applications, social media, social gaming, the phenomenon of "selfie") and increasing consumption of technology and data has changed the way we consider about our work and leisure time, face-to-face communication, friends and even everyday need. In the light of these circumstances it will be necessary to reassess our picture of mobile media - to think over the change of habits, to appreciate the role of communication.
EN
In the article the author describes selected aspects of cultural changes caused by the omnipresence of new media, which affect cultural behaviour of young Poles, primarily when it comes to how they use language. He uses the concept of cultural software, taken from J.M. Balkin’s book and popularised by L. Manovich, to describe phenomena stemming from achange in the circulation and functioning of cultural goods on the Internet. As children and adolescents constantly use various mobile devices connected to the global web, their free time is filled primarily with pop cultural content strengthening consumer attitudes. Thelanguage of the new media changes the roles of the sender and the receiver, and becomes asource of new forms of intellectual activity hitherto referred to as “reading”, “analysis”, “interpretation”.
8
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EN
The aim of the article is to show the changes that take place in new media and culture, and have an impact on the study of discourses. A structuralist paradigm, an iconic paradigm and a performative paradigm were chosen for the analysis. According to the author, these paradigms have the greatest influence on the cultural paradigm undergoing constant transformation. The most important consequence of the cultural turn is the interpretative and humanistic attitude used in media discourse research. It emphasizes the constructivist vision of cultural phenomena, cooperation and relations of various cultural practices, a departure from essentialism, narrative reading of texts, individual understanding and pragmatic use of a given text, as well as openness to numerous cultural contexts that expand its meaning.
9
80%
EN
The article tackles the problem of the existence of algorithms in selected services and the Internet websites. The interfacing of media is the starting point for this discourse, aimed at presenting the processes of automatisation in information distribution, the individualisation of messages, and profiling in websites. The threats resulting from dynamically developing enterprises aimed at providing the website user with artificial intelligence – in terms of both social networks and mobile applications – are explicated in detail. The examples presented in the article refer to Internet recommendation systems, e-mail applications, voice assistants, and mechanisms responsible for the functioning of social networks. Speculations on the algorithms omnipresent on the net lead us to reflect on how the journalist’s profession will be redefined in the future, since it seems that the role of the journalist will be to moderate discussion and select the themes to be discussed; it is quite likely, though, that the themes selected will be compiled by specialised software.
10
Content available remote

Status dzieła w przestrzeni mix-medialnej

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XX
The opposition between traditional and new media (usually identified with te therm: electronic media) paradoxically contributed to creation of a specific artistic phenomenon. The space has becone not only a place or its illusion, but was treated as a tool for the creation of feedback: sending impulses but absorbent ones to reach him. Using space as a tool , the artist leads us into a state of uncertainly the status of the work. In fact, we do not know where it is entrenched because it’s ‘suspended’ in many objects but without the destination of their hierarchy. Who is considered the author, how to save and preserve it? This particular space we can name mixmedia space. It sets a new order in arts, not just visual. Enlargement of artistic space appears to be an permanence process and the infinite. The mixmedia space is only step in this continuity.
EN
New Media brought new roles for all actors engaged in politics: politicians and their coworkers, potential voters and media itself. As users of new media are active politicians have broaden their scope of communication with an external environment and opportunities to construct their social image. Also the social control of general public and media over the politicians’ activities is nowadays much stronger. Unfortunately some features of new media may also be utilized in negative actions such as so called electronic aggression against a politician or his/her image. In this context the new media play a negative role for a politician using them to build his/her image.
EN
Many eminent experts emphasize the unprecedented scale of current social transformations, which is why such terms as „Great shock” – Fukuyama, „Future shock” – Toffler, „Endangered humanity, anthropological regression” – Szmyd appear. Zbyszko Melosik emphasizes the huge scale of culture transformation, in virtually every dimension of individual and social life. The dynamics of change, however, is primarily new media, which Marshall McLuhan made the force that makes nothing remain unchanged. At the same time, however, man remains a being in great need of genuine closeness, warmth, kindness, all good things and what we call social capital. That is why, however, care for social capital is so important in the climate of great shock, mediation and a huge scale of transformation. Personalist media pedagogy is a concern for man – a person in the space of new media, so that the media can multiply the priceless real social capital.
PL
Nowe technologie dostarczyły człowiekowi zupełnie nowych, niespotykanych wcześniej, możliwości w zakresie przekazywania wiadomości, pracy, komunikowania się i wielu innych. Jednocześnie przeprowadzone badania (również z wykorzystaniem AT) wskazują na relacyjny charakter naszego kontaktu z nimi. Pojawia się zatem pytanie – czy np. komputer to dla przeciętnego użytkownika wyłącznie narzędzie, czy może jednak coś więcej? Badania wskazują na tendencję do przypisywania komputerom struktury osobowości (analiza funkcjonalna), w znacznej mierze zbieżnej z osobowością użytkownika. Może powinniśmy zatem dokonywać analizy obecności nowych mediów w naszej rzeczywistości, traktując je nie przedmiotowo, lecz jako współpracownika – specyficznego towarzysza w naszej rzeczywistości.
EN
New technologies have provided people with new, unprecedented opportunities to transmit messages, perform work, communicate, etc. At the same time, research that has been conducted (including research that has used TA) indicates a relational nature of our contact with them. Hence, we can ask whether, for example, a computer constitutes only a tool for an average user, or maybe, it is something more. Research indicates a tendency to credit computers with a personality structure (functional analysis), which, to a great extent, is similar to the personality of the user. Thus, maybe we should analyse the presence of new media in our reality and treat them not as objects but as co-workers – specific companions in our reality.
EN
This article tries to answer the three main questions: where do the new media come from? What are the new media? And finally: why do we need the new media? The following problems focuses on finding common ground for concepts, phenomena and mechanisms that combines the digital and cultural order, provides the foundation for reflection on the philosophy of technology, the essential human's needs (related to the interface issues), the question of how metaphors matters in new media ("the extensions", "the communication channel", "the symbolic forms", the Net and the Rhizome). The foregoing discussion has attempted to present the cultural perception of media and the importance of communication in human's life.
EN
People have been bound by ethical codes for centuries. Taking into consideration the importance and function of the journalistic profession, no one is surprised at the fact that codes adhering directly to journalists are being established nowadays and creating codes within a single editorial team becomes a common practice. Breaking those codes usually results in specific consequences, many of which are not known to the interested parties. In the new media era many journalists run their accounts on social networking websites and the fact that they publish content there can become a source of contention. No one is entirely sure how far the journalists’ bosses can go in serving their justice and how they should react to certain behaviours of their workers. There are some fully justified cases when journalists were fired from their positions for a single entry published on their blogs. There are also situations in which bosses felt insulted solely by opinions different from their own. The most important notion here in the ethical sense is to follow the widely accepted value systems and to care about someone else’s well-being more than your own.
EN
The youth, being inextricably bound up with the newest technology in the reality outside the school, expects that the traditional teaching will as well pander to the certain updating. It challenges the contemporary foreign language policy, which ought to meet those expectations and make use of new teaching methods. The methods of teaching Polish language as the foreign one should take advantage of the digital information sources. It will not only enable learners to acquire knowledge more easily but also will make the whole teaching method more user-friendly. The significant majority of the learners use numerous mobile apps and online ebsites, such as Wikipedia, Facebook, You Tube, which were called by Paul Levinson “new new media”. The new new media allows its users to gain knowledge in an entertaining and easy manner, also motivates to learn Polish language. The learners who were demanding the possibility of controlling and creating information, now can eventually do so. Their daily activity in new new media, comments and discussions connected with the new information, beneficially influence their level of knowledge of Polish language.
17
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Nowe media - nowe problemy

80%
PL
Stosunkowo długie doświadczenie obecności technologii informacyjnych w edukacji, pozwala spojrzeć na problemy efektywności wspomagania edukacji środkami informatycznymi z nieco innej perspektywy. Szereg badań prowadzonych w różnych ośrodkach naukowych na świecie nie potwierdza skuteczności tych metod. Artykuł stanowi próbę ujęcia tego problemu z punktu widzenia polskiego systemu edukacji.
EN
The relatively long experience of the presence of information technology in education, lets look at the problems of efficiency assist education resources informatics from a slightly different perspective. Several studies conducted in different research centers around the world don't confirm the effectiveness of these methods. The article is an attempt to approach the problem from the point of view of the Polish education system.
PL
Autor charakteryzuje w swoim artykule kolejno pojęcie nowych mediów, sztuki nowych mediów oraz sztuki cybernetycznej, która jest tu postrzegana jako historycznie pierwsza postać sztuki nowych mediów, posiadająca zarazem liczne kontynuacje we współczesności. Pojęcie nowych mediów Kluszczyński ujmuje nie przez ulokowanie go na linii czasu, lecz jako paradygmat właściwości, z których nowe media korzystają. Najważniejsze z nich to: charakter techniczny, reprezentacja numeryczna, wirtualność, modularność, automatyzacja, wariacyjność, telekomunikacyjność, telematyczność, autonomiczność, cyfrowość, interaktywność, hipertekstualność, informacyjność, sieciowość, nielinearność i orientacja przestrzenna, nawigacyjność, strukturalne otwarcie, hybrydyczność, interfejs, konwergencja. W analogiczny sposób jest tu charakteryzowane pojęcie sztuki nowych mediów. W tym wypadku najważniejszymi właściwościami paradygmatycznymi okazują się techniczny i elektroniczny charakter, cyfrowość, interaktywność i sieciowość. Liczne wyodrębnione przez autora sztuki nowych mediów w zróżnicowany sposób konfigurują wskazane właściwości, łącząc je z innymi, niespecyficznymi dla nowych mediów, budując w ten sposób złożony krajobraz sztuk nowomedialnych.
EN
In his article the author analyses the concepts of new media, new media art, and cybernetic art, which is considered to be the historically the earliest form of new media art, and one that is continued in many ways in the present. Kluszczyński approaches the concept of new media not by placing it on a timeline, but by considering it to be a paradigm of properties, new media rely on. The most important of these are: technical character, a numeric representation, virtuality, modularity, automation, use of variations, telecommunication, telematics, autonomy, digitisation, interactivity, hypertextuality, providing of information, networking, non-linearity and spatial orientation, navigability, structural opening, hybridity, interface, convergence. In the same way the concept of new media art is characterised. In this case the most important paradigmatic properties are technical and electronic character, digitisation, interactivity and networking. Numerous new media arts identified by the author configure the properties in diverse ways, combining them with other properties, non-specific to new media, thereby building a complex landscape of new media art.
Prace Etnograficzne
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2014
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vol. 42
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issue 4
293–303
EN
The phenomenon of new media has been a subject of ongoing discussions for a years. On the one hand, they are still reveal many doubts and concerns related to their interpretation and description. On the other hand – has become a pretext for extended reflection on contemporary culture and communication strategies. Particularly important in this context seem to be stories about the meanings of new media in everyday use. Indeed new media are involved in everyday practice and experience of their users.
EN
The aim of this review article is to assess the use of different research methods in empirical studies on the influence of new media on journalism. It analyses all articles related to the topic which were published between 2006-2013 in three selected prestigious academic journals – Journalism, Journalism Studies and New Media & Society. Employing the principles of systemic review, the articles are grouped in three temporal categories according to the methods applied in the research they present. It is concluded that mostly traditional research methods were used in the analysed period, only with minor adaptation to the new communication environment. Only from 2009 some tendencies towards a change of classical methods (software analysis, various combinations of methods) and techniques (using of special software which helps to study new internet phenomena such as social networks sites Facebook and Twitter) are evident.
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