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EN
The paper aims to discuss the means of expressing and inferring emotions using as an example the lexical and iconic layers of the blogosphere of the French Outraged movement. The analysis is based on a corpus of content taken from a dozen blogs written in France between 2010 and 2013. In the course ofthe analysis based on theoretical assumptions of modern discourse and argumentation analysis, the author concludes that the expression of outrage in the texts under investigation is a kind of emotional form which the active co-authors of the blogs actualize in their own manner and by doing so they create not so much pathos but rather ethos – both individual and communal, based on a system of shared values and beliefs. On the other hand, argumentation through emotions usually takes place indirectly, mostly by means of axiologically charged subjectification of discourse.
FR
The paper aims to discuss the means of expressing and inferring emotions using as an example the lexical and iconic layers of the blogosphere of the French Outraged movement. The analysis is based on a corpus of content taken from a dozen blogs written in France between 2010 and 2013. In the course of the analysis based on theoretical assumptions of modern discourse and argumentation analysis, the author concludes that the expression of outrage in the texts under investigation is a kind of emotional form which the active co-authors of the blogs actualize in their own manner and by doing so they create not so much pathos but rather ethos – both individual and communal, based on a system of shared values and beliefs. On the other hand, argumentation through emotions usually takes place indirectly, mostly by means of axiologically charged subjectification of discourse.
EN
The article shows the relations between the notions of factoid and so-called operative fiction, and the role factoids play in the creation of this fiction.
EN
This paper deals with the role of Swahili and English in Tanzania. It gave examples of current language use illustrated by written records of middle class people’s verbal interaction. On the strength of the evidence given in the paper it is safe to say that English is advancing and regaining lost grounds. Simultaneously, Swahili is stagnating as long as there is no active Swahili promotion campaign which focuses on the implementation of the language policy formulated after Independence. For the time being, the market forces dictated by foreign companies and a pro-Western political establishment go for a growing role of English in Tanzania. These forces do not care about the Tanzanian people that have only limited access to English in an inefficient education system and are incompetent in this language. This pro-English trend is going to make many Tanzanians step by step to “linguistic strangers” (de Cluver 1993) in their own country.
PL
Autorka zajmuje się istotą ironii, która jest jednym z najbardziej interesujących zjawisk w języku współczesnej polityki. Ze względu na swą złożoność zjawisko to jest jednocześnie wyjątkowo trudne do opisania. Na podstawie wybranych przykładów zaczerpniętych z języka polityki oraz w odniesieniu do literatury przedmiotu autorka stara się przedstawić, w jaki sposób w przytoczonych wypowiedziach wyraża się ich charakter ironiczny. Artykuł pokazuje, że ironia, ukrywająca się pod nie zawsze oczywistymi i łatwymi do rozpoznania postaciami, może przybrać formę wyjątkowo agresywnej retoryki. Sięganie po tę zjadliwą odmianę ironii, zawierającą w swej istocie typ wartościowania negatywnego, okazuje się wyjątkowo skutecznym narzędziem, służącym obrażeniu, ośmieszeniu oraz pokazaniu co najmniej lekceważącego stosunku do rywala na scenie politycznej.
EN
The article analyses the use of irony in contemporary political discourse. Referring to selected examples taken from the discourse of politics, the author shows how the cited statements express their ironic characteristics. The article demonstrates that hidden irony is not always obvious and easy to recognize, and it may take a form of an extremely aggressive rhetoric. Using this virulent form of irony containing the type of negative evaluation proves to be extremely effective tool for insulting, expressing at least disrespect for the rival on the political scene.
EN
The paper deals with the language and discourse of the right-wing populism and it analyzes the instrumentalization of emotions as part of the political marketing. The coding of emotional content using images and cultural symbols is primarily examined. The breadth of the emotional scale and the temporal dimension of linguistic and communicative strategies of right-wing populism should be pointed out.
EN
The paper presents the results of contrastive studies of the Polish and German discourse on the subject of the Centre Against Expulsions and Erika Steinbach at the level of lexis. The quantitative and qualitative analysis of keywords with the application of the DIMEAN method with the addition of the analysis of strategies in political discourse according to Ruth Wodak has shown the presence of particular discursive strategies in both analysed discourses. The contrastive studies have shown similarities and differences in discursive knowledge between the two discourses.
EN
The article presents one of the types of rhetorical mechanisms used in political discourse – the question and answer method. The question and answer method is a rhetorical device in which the speaker asks a question and formulates his answer to it. The material for research is based on the official public texts of utterances made by contemporary Russian politicians: Vladimir Vladimirovich Putin, Dmitry Anatolyevich Medvedev, Vladimir Volfovich Zhirinovsky and Gennady Andreyevich Zyuganov. Definitions of the question-answering method are provided and the main functions of this phenomenon are given. The analysis shows that the question-answering method helps politicians to persuade society. It can be concluded that this rhetorical device serves to establish contact with the audience, to draw attention to information, to make the speeches of politicians dynamic, expressive and emotional. The most important thing, however, is that the question-answering method leads to the type of solution proposed by the politician that is desirable for the consideration of problems. The linguistic material has shown that this is an actively used method in the political discourse of contemporary Russia.
EN
There are many active processes which could be observed in vocabulary used in modern Russian discourse. The reason of these processes is connected with changes in social and political life in Russia. These changes are noticeable especially to a large extent in vocabulary because extralinguistic factors have the largest effect on vocabulary. The aim of a present article is to analyse semantic neologisms created by means of morphological derivation. The lexical material was divided into three groups on the base of the way of creation of a new meaning.
PL
Leksyka, używana we współczesnym rosyjskim dyskursie politycznym, wciąż podlega aktywnym procesom, których przyczyną są zmiany w różnych sferach życia społecznopolitycznego w Rosji. Przemiany te widoczne są w największym stopniu w leksyce, gdyż właśnie ona najbardziej podlega wpływowi czynników ekstralingwistycznych. Niniejszy artykuł poświęcony jest analizie neologizmów semantycznych, które utworzone zostały przy pomocy derywacji semantycznej. Analizowany materiał leksykalny podzielony został na trzy grupy na podstawie sposobu tworzenia się nowego znaczenia słowa.
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EN
The present paper attempts to give an otline of the expressiveness of the discourse encountered in the mass media. Examples are drawn from selected Polish and French periodicals retrieved from the Internet: le Monde, Libération, Tribune, Newsweek, Gazeta Wyborcza. The political stance of these titles is characterized alongside. Main focus is laid on headlines which on account of their localization usually abound most with conspicuous discursive effects, including the ones having specifically expressive character. A priviledged position of the mass media in approaching real life problems is discussed first. Then, various wording techniques implemented in press titles are subject to a thorough analysis. Expressiveness and establishing a particular ranking of values are viewed as two concurrent and close-knit phenomena. Furthermore, expressiveness is shown to reflect current political trends and to comply with main characters of political regime in a given community. Finally, examples exhibiting a high degree of expressive markedness are analyzed. Their peculiar linguistic features result, among others, from delexicalization, NPs exhibiting a strong axiological bias, and neologisms.
EN
The political discourse is a complex linguistic phenomenon which has no unequivocal perception in linguistic literature. The inaugural speech of president elect is one of the most important types of this discourse. The tradition of this genre was formed many years ago in the United States of America. It is a new genre in Russia, but it is becoming more and more important. Thanks to the intention of speech (unifi cation of the nation), its emotional saturation, the conformity of its content with citizens’ expectations, the inaugural speech is an effective instrument of political activity. The material for the research was president Putin’s inaugural speech in 2012. The author analyzed the composition of speech, its themes and linguistic features. The research proved that the examined speech complies with all functions of the genre and it also contains almost all elements typical for it.
EN
The article explores Barack Obama’s most notable speeches after becoming president. The authors intend to write a sequel to their 2009 paper Yes We Can: A New American Identity in the Speeches of Barack Obama, which looked at Obama’s campaign discourse, and investigate if his rhetoric has changed in the first half of his mandate.
EN
The author analyzes the regular types of conceptual metaphors used to characterize the results of social-economic and political development of Russia in 2012 al the pressconference by Vladimír Putin and by the representatives of the opposition in Internet publications.
13
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Metafora w dyskursie politycznym

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PL
Metaphor is not infrequently madę use of in political discourse as a suggestive means of expressing a meaning and communicating assessments, that is, as an instrument of persu- asion rendering it possible to shape the recipients’ views, opinions and behaviours from the standpoint of interests of a specified political party or social group. This role is best served by metaphors with a simple syntactic structure, highly conventionalised and em- ploying stereotypical content in their vehicle. In her description of metaphor’s me- aning-creating mechanism, the author emphasises the particular status of metaphoric pre- dicate that is suggested by the utterance’s sender and independently produced by the rece- iver using the metaphor vehicle’s connotation. The valuing so expressed is not subject to direct negation and so is quite powerful in terms of persuasiveness. Use of metaphors car- rying different valuing connotations whilst originating from a single notional field, as well as inventive witty transformation of the metaphor carrier practised in order to divert one’s attention from the evaluating content transferred by the same, can serve to neutrali- se an assessment being suggested by a metaphor. Ludic operations, often carried out on metaphors, enhance by themselves the persuasive power of utterances madę by politi- cians.
PL
The text focuses on the analysis of the programme, which is categorised by the editorial team as “political journalism”. The author is trying to show her doubts regarding the lack of connection between the definition of the word ‘politics’ and anything that appears in media’s offer in such category. She points out how the broadcasters nurture in the audience the belief that the viewed programme deals with political problems and the issues of public area which are important for conscious citizens. Among the set of tools and means used throughout the programme, she highlights the following: usage of concealing type indicators, activation of keywords included in semantic fields derived from the noun ‘politics’; moving the focus from the public area to the private one; staging antagonistic scenes and critical situations. The presented tendencies to stage the reality fit into the mechanism of ‘seducing with politics’, using the citizen sphere as a pretext for focusing first and foremost on emotions, assumptions and controversies.
EN
Speech acts identification by the participants of interaction in public communication The purpose of this article is to analyze the public discourse in terms of speech acts identification by the participants of the interaction. The research material comes from two radio programs (“Radio Zet-Guest” and “The 7th Day of the Week”), in which a journalist interviews politicians. Political discourse is not a field of creating sincere speech acts, but rather a playground on which identifying speech acts is strategically important. The preinteraction is very important, which determines both the creation and perception of speech acts. This manifests itself in breaching the preferred communication behaviors, and instead using avoidance strategies. With the development of the discourse in time it becomes more and more authentic and discourse participants “truly” identify speech acts.
EN
Mass media discourse about politics consists of three overlapping fields: public discourse, discourse of politics and political discourse. Political discourse is defined as a discourse of symbolic elites present in the media, including journalists. In news programs there is a combination of political discourse and a discourse of politics: politicians appear in their political roles, while comments made by experts and reporters can be viewed as a part of the political discourse. The main topic of the article is the tabloidization of the political discourse in Polish television news programs. According to Frank Esser’s concept of tabloidization it takes place on two levels: micro and macro, and this paper focuses on the second one. The main goal of the paper is to present how the phenomenon of tabloidization of the media discourse on politics has appeared in Poland since the beginning of the 21st century. Some empirical data from different periods of time are presented to provide content analysis of news programs on commercial and public TV. Differences between the way politics is discussed in public and commercial TV are visible, but the tendency described as tabloidization is observed in both.
EN
By using the analytical framework of Critical Metaphor Analysis (CMA) and procedurally employing Pragglejaz Group’s Metaphor Identification Procedure (MIP), this study aims at evaluating metaphor use in the narrative of presidential New Year greetings of twelve political leaders. The evaluation of the identified 409 metaphoric clusters has demonstrated that different political leaders evoke two power skills within the ethical dimension: hard and soft. Furthermore, it has been clarified that hard power leadership is more varied at its three conceptual levels of semantic representation: pragmatic, intermediary and transactional. The clarified metaphoric utterances have revealed that female leaders are more democratic in their conceptualisation and linguistic preferences than their male counterparts, i.e. the male leaders tend to prioritise competitive forcefulness over cognitive empathy and community concerns, while the female leaders tend to emphasize the importance of a unified and compassionate approach to solving social and political problems.
EN
The article presents the analysis of two speeches given by Rory O’Neill, also known as Panti Bliss, who is so far the most recognisable Irish drag queen. Apart from being a drag queen, Rory O’Neill is also a political activist whose performances were part of the campaign before the referendum concerning the 34th Amendment to the Constitution of Ireland. In the analysis both these aspects of the speaker’s identity are taken into consideration. Although the analysis is mostly linguistic, it also considers extralinguistic aspects of communication, e.g. the performer’s appearance on stage, as contextual elements are essential in sociolinguistic contexts. Thus, the analysis draws from the theoretical background focused on political discourse and the language used by drag queens to a detailed account of the two speeches in order discuss them in relation to the standards of both a drag performance and a political speech.
EN
Emotions are an inevitable part of everyday life. They can greatly influence human experience and action. It is therefore not surprising that their strength is also used in the area of political marketing. In this study, the emotions are treated, following its position in the public-political sphere, with special emphasis on the „party-voter“ relationship. As a part of the empirical research, chosen texts will be examined with regard to the manifestations of the emotions presented there and then questions of possible effects on their reader.
EN
Political discourse is primarily identified as political action, the discourse of deliberating which course of action to follow in accordance with specific political goals (Fairclough and Fairclough 2012: 1). A pragmatic analysis of various sub-genres of political discourse can identify the preference for particular speech acts. The first aim of this paper is to analyze commissive and expressive illocutionary acts in political speeches, as indicators of personal involvement of political speakers, notorious for vagueness and avoiding commitment. A corpus of Serbian, American and British political speeches that address the issue of economic standard of living has been examined to identify commissive illocutionary acts as indicators of politicians’ explicit commitment to a chosen course of action, and expressive illocutionary acts as indicators of politicians’ explicit attitudes to their own or other politicians’ chosen practices. The analysis classifies subtypes of commissives and expressives in the corpus and identifies illocutionary force indicating devices (IFIDs) that constitute them in English and in Serbian, after which the resulting classifications are compared and contrasted. The research results are aimed at explaining the hypothesis that a specific use/lack of commissives and expressives can be the politician’s strategy for adding credibility to their speeches, and in that way, swaying public opinion to serve the politician’s interest; conversely, establishing the relation between the use/lack of these illocutionary acts and the politician’s commitment to actions can be a method for exposing the politician’s lack of credibility and accountability.
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