Search results - CEJSH

1

A multimodal generic perspective on Nigerian stand-up comedy

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Ogoanah F. N., Ojo F. O.

The European Journal of Humour Research

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2018

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vol. 6

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issue 4

EN

Studies in stand-up comedy in Nigeria have recently begun to gain serious attention. Several articles that describe the psychological and socio-cultural contexts of joke texts of stand-up comedy in Nigeria have appeared within the last few years (Orhiunu 2007; Imo 2010; Adetunji 2013; Filani 2015, 2016, etc.). However, one aspect of the phenomenon that is yet to be explored is the function of a multimodal generic framework and its contributions to the humorous content of the genre. While it is important to maintain the spoken text as many writers have done, the “multiple embodied modes” (Norris 2008: 13) that amplify the spoken text must be given due consideration. This study, therefore, examines the Nigerian stand-up comedy from the perspective of a multimodal-ESP theory to genre analysis. This theory takes cognizance not only of joke-texts, but also the visual features that enhance the performance. The material for analysis is videoed data of a popular stand-up comedy show in Nigeria, “A Nite of a Thousand Laugh.” The study demonstrates that stage management, nonverbal cues (e.g. gesture, movements, and gaze), speeches, body postures, and music/sounds contribute to the communicative value and the production of the genre. Also, it shows how plausible multimodal-ESP approach to genre is in the description of stand-up comedy in the Nigerian context and how the knowledge can be integrated into the teaching and learning of technology-mediated communications (TMC), such as using English for entertainment purposes.

2

Multimodalność w przekładzie komiksu. Na przykładzie polskich tłumaczeń wybranych scen z serii „Thorgal” Grzegorza Rosińskiego i Jeana Van Hamme’a

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Kowalska K.

Linguistische Treffen in Wrocław

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2021

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issue 20

227-236

EN

Nowadays, multimodal messages, i.e. messages that combine several semiotic codes, play an increasingly important role in communication. This paper attempts to answer the following questions: how changes made by translators and publishers in the comic book translation process can change the word-image relationship and what impact on the global sense and reception of a multimodal message can such modifications have? The analysis was based on two selected volumes of “Thorgal” comic book series by Jean Van Hamme and Grzegorz Rosiński, and two Polish translations of each of the selected volumes provided by different translators. The word-image combinations classification in the comic proposed by Scott McCloud was used for the study. The analysis has shown that the introduction of changes in word-picture relations in a comic may lead to a change in the global sense of the scenes – in some of the analyzed cases, the modifications led to a decrease in the action’s and characters’ dynamics and in the intensity of emotions felt by the characters, in others – to a stronger emphasis on certain elements of the scenes. The findings broaden the knowledge about the specificity of translating comics as a multi- modal message, in which the verbal and visual elements do not function autonomously, but are linked by a complex network of relations. They also emphasize the role of the translator of such messages as a person who must not only easily navigate in the linguistic space – he/she must also be aware of the aforementioned connections and be able to analyze the impact of individual semiotic codes on each other and – ultimately – on the global meaning of the message.

3

OBRAZOWANIE W NAUCZANIU GRAMATYKI JĘZYKA OBCEGO

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Andrzejewska A.

Acta Neophilologica

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2017

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vol. XIX/1

5-16

EN

The author of the paper assumes that cognitive grammar has an educational potential, which is also noticeable in the increasing use of cognitive tools in foreign language teaching. A project of the University of Granada entitled “The educational potential of cognitive grammar” was a stimulus for this research. Therefore, the paper focuses on Spanish as a foreign language and the concept of construal defined by Langacker in his “Cognitive grammar”. The author, using content analysis and dimensions of construal as the methods of research, creates a key of categories of visual representations of grammar in textbooks of Spanish as a foreign language. The categories are inspired by the concept of construal, which is a natural human process. Pictures are used to facilitate the explication of grammar in a more comprehensible way. Moreover, the author shows the potential of creating visual representations of particular grammatical problems and benefits of their usage in teaching other foreign languages.

4

Metaphorical Representation of the European Union in Political Cartoons in English and Latvian

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Liepa S., Šaudiņa V., Oļehnovičs D.

Research in Language

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2021

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vol. 19

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issue 4

389-400

EN

The study is carried out in the framework of Conceptual Metaphor Theory, but since it considers political cartoons that, apart from linguistic, involve also other modes, the findings of theoreticians researching visual and multimodal metaphors are applied. The purpose of the present study is to identify and analyse the visual and multimodal metaphors encountered in cartoons focusing on the European Union matters and to find out if political events are presented in cartoons in English and Latvian on the basis of the same conceptual metaphors.

5

Exploring Communicative Gestures in Czech Persons with Diagnosed Aphasia

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Janečka M.

Research in Language

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2021

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vol. 19

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issue 1

15-32

EN

In my investigation, I worked with 6 persons with diagnosed aphasia. I introduce some possible perspectives on the exploration of the extent of speech damage in persons with aphasia and the various ways in which they substitute for language deficiency with the aid of gestures. From the viewpoint of data processing methods, on the one hand, I explore the parameters of spoken language, such as the quantity of words, and, on the other hand, the parameters of gestures, such as the quantity of gestures, diversity of gestures, etc. In aphasic persons speaking Czech, I verify the following assumption established by Jakob et al. (2011): the more speech-limited an aphasic person is, the more gestures he/she produces during the interpretation of a story. It was found that the number of words produced by aphasic persons varies, partially dependent on the specific type of aphasia. This is particularly true on both ends of the scale – people with large speech distortion use the highest quantity of gestures, people with low speech distortion use gestures to a lesser extent. Within the classification of semantic gestures, I focus particularly on iconic and deictic gestures. In addition, I presume that symbolic gestures (i.e. emblems) do not occur in aphasic persons’ speech, because aphasic persons prefer gestures that display the plot in the most concrete way. My data correlate with other studies dealing with this topic – aphasic persons do use gestures intentionally to substitute for their verbal deficiency. At the same time, they mostly use very concrete (iconic) gestures, which enable them to transmit a large volume of information.

6

Badanie mediów multimodalnych – multimodalne badanie mediów

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Maćkiewicz J.

Studia Medioznawcze

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2017

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issue 2 (69)

33-42

PL

Artykuł prezentuje kwestię multimodalności. Najpierw pokazuje różnice między multimodalnością a multimedialnością i prezentuje problemy związane z pojęciem „modus”. Następnie koncentruje się na metodologii multimodalnej. W ostatniej części zostały ukazane relacje między multimodalnością a mediami.

EN

The article deals with the problems of multimodality. Firstly it shows the differences between multimodality and multimediality and presents problems connected with the notion of „mode”. Secondly, it concentrates on multimodal methodology. To this end, it draws together knowledge on relations between the media and multimodality.

7

Erscheinen und Zusammenwirken von Emotionen im multimodalen Werbespot aus diachroner Sicht

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Dzierżenga P.

Linguistische Treffen in Wrocław

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2020

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issue 18

83-95

EN

The advertising in words, images and sound not only focuses on conveying relevant information about products, but also on stimulating the corresponding emotions at the recipient. The boredom with traditional forms of advertising, negative attitudes towards advertising and often superficial reception of advertising messages make the use of emotional persuasion necessary. The article focuses on the types and interaction of emotions in culinary commercials from three periods: 50s, 80s and the present. It is assumed that different living and communication conditions a few decades ago and today have a significant influence on the appearance and interaction of emotions in the advertising text.

8

Die interaktionale Prozessierung von Emotionen in Instruktionssituationen

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Ortner H.

Linguistische Treffen in Wrocław

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2019

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issue 16

149-159

EN

This article features a short review of analyzing affective stance in interaction. Additionally, it exemplifies strategies of processing emotions in instructional settings by contrasting Pilates and physical therapy in neurorehabilitation. For example, negative emotions during physical therapy are handled with verbal or bodily means. The emotional state while doing Pilates is associated with the relationship between trainer and client, with group cohesion, with having fun during physical activity and with sustaining motivation. The corpus for the multimodal analysis are video tapings of natural interactions.

9

Funktionen des Textdesigns in CD-Covers als multimodalen Texten

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Horodecka M.

Linguistische Treffen in Wrocław

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2021

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issue 20

207-216

EN

The broad significance of multimodality in media linguistics enables audio CD covers to be identified as multimodal texts. By activating different semiotic modes, multimodal text is perceived with multiple senses. This type of impact on the recipient’s senses enables the creation of a strong (positive or negative) influencing message. In order for a multimodal message to be rated as attractive and acceptable, it must first correspond to the superficial, i.e., formal-visual expectations of potential recipients or surprise them in terms of their expectations. The article presents the analysis of the functions of text design and their role in the reception of a multimodal text. The article focuses on the multimodal analysis of the CD cover (album “Peace Sells ... But Who’s Buying?” by Megadeth). The analysis is divided into two phases in which two types of text design functions are presented - text-oriented and reception- oriented functions. Text-oriented functions are characterized as epistemic, synoptic, recontextualizing, emulative and indicative. Reception-oriented functions are described as aesthetic, connotative, expres- sive, motivational and social. The results of the analysis show that many functions of text design are implemented on a small text area. Noticeable are also formal connections between the linguistic and visual parts of the text. Connections are used to cohesively convey the message on the covers of audio CDs and to achieve the persuasive goal of encouraging the recipient to buy the offered music album.

10

Die multimodale Analyse der Wahlplakate zur Zwickauer Oberbürgermeisterwahl 2020

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Rentel N.

Linguistische Treffen in Wrocław

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2022

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issue 22

225-238

EN

In order to convince as many voters as possible to vote for their own party, different analogue and digital communication formats are used in the context of election campaign communication. In the public space, election posters in particular attract our attention in this context, which, in addition to a catchy color design, are characterized by the linguistic (and non-linguistic) brevity with which they communicate central election campaign arguments. In the present article, we analyze the election posters of the five candidates who presented themselves during the elections for the mayor in Zwickau in 2020. The linguistic and semiotic analysis is qualitative-oriented and aims at contrasting the communicative strategies of the involved candidates. In this context, the fact that the election posters are tied to a certain place has an impact on the possible communicative effect.

11

Multimodal analysis of quotation in oral narratives

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Stec K., Huiskes M., Redeker G.

Open Linguistics

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2014

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vol. 1

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issue 1

EN

We investigate direct speech quotation in informal oral narratives by analyzing the contribution of bodily articulators (character viewpoint gestures, character facial expression, character intonation, and the meaningful use of gaze) in three quote environments, or quote sequences – single quotes, quoted monologues and quoted dialogues – and in initial vs. non-initial position within those sequences. Our analysis draws on findings from the linguistic and multimodal realization of quotation, where multiple articulators are often observed to be co-produced with single direct speech quotes (e.g. Thompson & Suzuki 2014), especially on the so-called left boundary of the quote (Sidnell 2006). We use logistic regression to model multimodal quote production across and within quote sequences, and find unique sets of multimodal articulators accompanying each quote sequence type. We do not, however, find unique sets of multimodal articulators which distinguish initial from non-initial utterances; utterance position is instead predicted by type of quote and presence of a quoting predicate. Our findings add to the growing body of research on multimodal quotation, and suggest that the multimodal production of quotation is more sensitive to the number of characters and utterances which are quoted than to the difference between introducing and maintaining a quoted characters’ perspective.

12

The Translator of Picturebooks and Multimodality. Between Postulates and Reality

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Lazreg N.

Academic Journal of Modern Philology

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2022

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vol. Special Issue

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issue 18

99-108

EN

This study presents some of the results stemming from my research on picturebook translations for children and young adults in the context of multimodality, and in particular, the strategies used by translators of this specific type of multimodal message. The aim of the study is to determine whether translation scholars’ postulates on picturebook’s translation are reflected in reality. In order to determine this, I will investigate the choices of translators of this medium and their awareness of multimodality. I intend to conduct a series of individual in-depth interviews with picturebook translators. The first interview has already been conducted and analysed, and in this paper I present the results of this analysis. In the examples cited from the supporting material, it can be observed that the translator took into account the relationship between the textual and visual layers, changing the original text in accordance with the visual layer.

13

Nadpisy operowe w Polsce – między teorią a praktyką

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Rędzioch‑‑ Korkuz A.

Między Oryginałem a Przekładem

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2013

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vol. 22

45-55

EN

The article discusses opera surtitling, which has been used in many opera houses around the world for over thirty years. It seems, however, that this particular AVT type has been hardly discussed by both scholars and practitioners. Therefore, it seems almost impossible to indicate any widely accepted standards or surtitling paradigms. Consequently, the dichotomy between theory and practice appears unavoidable. It is partly due to a more traditional understanding of translation, which apparently needs to be revisited in order to make surtitling an example of a translation activity aimed at translating a semiotic complex rather than a libretto.

14

Special Issue: The adaptive nature of linguistic behavior

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Fried M.

Linguistica Pragensia

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2022

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vol. 32

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issue 1

5-15

EN

Not just diachronic change or synchronic variability in linguistic structure, but also the shape of speakers’ expressive strategies for navigating natural verbal interaction can be seen as reflections of the fundamental human capacity for adapting to novel communicative circumstances. The adjustments are observable at all layers of language — sounds, prosody, lexical changes, shifts in grammatical organization — and also pose questions concerning adaptation at both the individual and community levels. In this introductory framing of the present volume, the conceptual underpinnings of the quest for adequate explanations of adaptive processes are consistent with a set of assumptions that are associated with, broadly speaking, ‘socio-cognitive’ approaches to language: (i) socio-pragmatic and cultural grounding of verbal interaction, (ii) reference to domain-general cognitive capacities, and (iii) emergence of linguistic categories and their organization from recurring patterns of use. Linguistic analysis focused on the adaptive aspects of language and language use thus aims at capturing the speakers’ interactional competence; this includes both narrowly linguistic aspects and non-linguistic patterns of behavior, which, taken together, help us understand better all the factors involved in successful communication.

15

Hypertextuality in Internet reporting

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Urbaniak P.

Academic Journal of Modern Philology

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2020

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vol. 10

247-254

EN

The transfer of so-called traditional journalistic genres to the Internet usually results in significant changes to their distinctive features. A good example is the Internet report, which simultaneously uses various forms of communication with recipients (e.g. text, film, image) and becomes both multimedia and intertextual material, which results in its hypertextual character. Similarly to any hypertext, because it often has a multimodal structure, it is also a kind of semi-finished product, as it only becomes a carrier of meanings and a complete work during its reception. As a result, extra tasks are set for the recipients. They must even more fully than in the case of classic literature or literary works participate in the process of decoding the meaning and become even more co-creators of the sense of the work that is being read. This article aims to demonstrate the essential features of how reports function on the Internet by referring to two specific materials that fall within the definition of the Internet report. Apart from this, the text attempts to confront the new variety of reporting with selected literary theories, such as the concept of “the death of the author” by Roland Barthes. Lastly, the article aims to cover the characteristics of the different types of recipients of hypertext forms of reporting functioning in an Internet environment.

16

Multimodal marking of information structure: gesture-prosody alignment across languages

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Lehečková E., Jehlička J., Králová Zíková M.

Linguistica Pragensia

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2022

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vol. 32

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issue 1

19-38

EN

In this paper, we first review the existing evidence of gesture-prosody alignment in information structure marking, focusing on specific gestural patterns that were observed to co-occur with various information structure constructions. Then we complement the evidence with the results of a corpus-based study of gesture-speech alignment in Czech. Analyzing a sample of 80 minutes of personal narratives by 16 speakers collected from a Czech multimodal corpus, we observed that by far the most frequent information structure units accompanied by gestures were foci. In line with previous research, we observed that pitch and intensity peaks lag behind the gesture stroke onset (on average by 300 ms). We also provide new evidence for a systematic variation in the duration of the temporal shift related to the marking of discourse contrast.

17

Jeunes migrants en France. Des activités plurilittéraciques pour un parcours réflexif

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Rispail M., Totozani M., Villa-Perez V.

Glottodidactica

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2022

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vol. 49

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issue 1

157-182

EN

In this contribution, we intend to examine to what extent multiliteracy approaches make it possible to emphasize and develop various aspects of reflexivity in action in a migrant student who is in close contact with several languages within his family and school environment. To answer the source question, we gathered a corpus of various graphic and verbal signs among secondary school multilingual students that we analyzed according to a qualitative approach in the migratory and educational context of Saint-Étienne (France). It is about student output resulting from a school project that aimed at strengthening the students’ literacy competences, along with highlighting their native cultures and languages. As a reflexive tool, the depicted project turned out to be a bridge towards a multi-literacy approach, for which we have detailed the guidelines, beneficial for the learning of the French language, or the learning of any new language; it entails supporting the making of the subject in writing, then allowing an updating of the migratory experience.

18

Populism in Internet Memes. An Investigation with Analytical Approaches from Discourse Analysis and Multimodality

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Hultin Morger F.

tekst i dyskurs - text und diskurs

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2022

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issue 16

277-301

EN

This article explores if and how populist elements are expressed in Internet memes within German-language political discourses. This is done by conducting a data-based investigation rooted in the discourse historical approach and multimodality theory. Memes with varying political alignments are analysed with regards to how they express either of the following features of populist style: the appeal to the people vs. the elite, the use of bad manners, and the performance of crisis. Special focus is given to the political context as well as the semiotic resources used to convey populist themes. The findings of this study show that in order for populism to be analysed within memes a gradational perspective on populism is necessary. Applying this method, a diverse variety of populist characteristics can be found in memes, revealing the many possibilities of populist expression in this format.

19

Das Europabild und Stereotype in humoristischen Landkarten des 19. Jh. – eine multimodale ethnolinguistische Analyse

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Filar M.

tekst i dyskurs - text und diskurs

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2022

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issue 16

259-275

EN

The purpose of the article is to present an integrated research approach based on fundamental principles of cognitive ethnolinguistics and studies of multimodality in texts and discourse, and to apply it to a) reconstruction of stereotypes meaning, and to b) carry out a comparative study of the way the stereotypes are construed in four different languages.

20

A strategic approach to multimodal discourse analysis

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Menendez S. M.

Res Rhetorica

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2015

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vol. 2

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issue 1

43-53

EN

In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defined as a plan for achieving a particular purpose.

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